Unit 4 IDs Flashcards
Public Opinion
The distribution of the population’s beliefs about politics and policy issues
Demography
The science of population changes
Political Culture
An overall set of values widely shared within a society
Political Socialization
Process through which an individual acquires political attitudes, views, and knowledge
Random Sampling
Key technique employed by survey researchers, which operates on the principle that everyone should have an equal probability of being selected for the sample
Sampling error
The level of confidence in the findings of a public opinion poll
Random-digit dialing
A technique used by pollsters to place telephone calls randomly to both listed and unlisted numbers when conducting a survey.
Exit Poll
Public opinion surveys used by major media pollsters to predict electoral winners with speed and precision
Political Ideology
A coherent set of beliefs about politics, public policy, and public purpose, which helps give meaning to political events
Political Participation
All the activities used by citizens to influence the selection of political leaders or the policies they pursue
Mass Media
Television, radio, newspapers, magazines, the Internet, and other means of popular communication.
Narrowcasting
Media programming on cable TV or the Internet that is focused on a particular interest and aimed at a particular audience.
Selective Exposure
The process through which people consciously choose to get the news from information sources that have viewpoints compatible with their own.
Trial Balloons
Intentional news leaks for the purpose
of assessing the political reaction.
Policy Agenda
The issues in politics that many people care about/prioritze
