unit 4 coursework

Question 1

what is an advantage and disadvantage of primary research?

Answer 1

advantage: first hand therefore more reliable
disadvantage: more expensive, especially hard for smaller businesses

Question 2

what is an advantage and disadvantage of secondary research?

Answer 2

advantage: all done already and less expensive
disadvantage: less reliable and outdated

Question 3

what is primary research?

Answer 3

involves gathering data that has not been collected before

Question 4

what is secondary research?

Answer 4

a research method that uses data that was collected by someone else

Question 5

what is the definition of marketing objectives?

Answer 5

a set of clearly defined, measurable goals established as part of a marketing plan. Marketing objectives provide specific targets to be met within a time frame

Question 6

what is the different between marketing objectives and normal objectives?

Answer 6

Marketing objectives are always linked to market research, whist normal objectives e.g increase profit are not linked to market research

Question 7

why is marketing research a crucial part of the marketing system?

Answer 7

it helps to refine ideas in decision making