Unit 4: AOS 1 Flashcards
How we choose products
- budget
- experience with the product
- how long you expect the product to last (quality)
- your knowledge of the materials the product is made from
- peer pressure
Product attributes
- Features and qualities of an existing product- consider the product design factors
- Values and priorities by designer, manufacturers, users and owners:
- User/owner
- Manufacturers: how it is selling, reputation
- Designer: similar to manufacturer but also wants cache, respect, reputation
- How these vary over the life cycle of a product:
- from when it is brand new to having, until next new version comes onto market.
Defining product attributes
- how the product functions
- its user friendliness
- ergonomic features
- safety features
- its cost value
- aesthetics- how it feels or looks
- its environment, social and economic impacts
- its quality
Function
-products have primary and secondary functions
-primary is the main purpose of the product
-secondary are the things that support or are added to the main function.
eg. reading light
-primary- provide light
secondary- safe, sit stably
User friendly
This means they are easy to use.
the product needs to be intuitive, clear and needs to function in a predictable and conventional way.
Ergonomics
related to function and how well product’s many functions are suited to its use by the human body. eg. button placement
Safety
relates to the way the product is used and how it performs its function.
does it pose any obvious hidden risks to the user?
safety can relate to something as simple as squashing a finger when using an implement or something more severe that causing death
Aesthetics
-Relates to the physical appearance of an object
Prioritising and valuing attributes
- Attributes-the features, qualities and characteristics of an existing product
- People value products differently over the product’s life
- new and uncommon product: highly valued
- established and commonly purchased product: valued, but not as highly
- old product, being replaced by newer products: not valued as much
Prioritising and Valuing attributes
- Manufacturers: easy and profitable to make, use limited materials, cause minimal waste, easy to transport, reliable (builds brand loyalty) but not too long-lasting, has an edge over the competition, be popular and sell well.
- Designers: distinctive, high quality, functions uniquely, balances the needs of the consumer and the manufacturer.
- Consumer: reliable, high quality, durable, up-to-date, good value, sustainable (some)
Prioritising Product Attributes
- The product type:
- For some products, function and quality are critical and what the product is judged by
- For others it is aesthetics or the looks of the product.
- The user what you want from the product will depend on what sort of person you are. The needs and desires of the user changes with: Background, Income, value, tastes and stage of life.
Values vary and change
Products that are new: users value products that- perform and function at a higher level than alternatives, have unique or original aesthetics features, are innovation
Old products been on the market for a long time- cost less than the alternative, functions reliable, are innovative.
Qualitative and Quantitative research
Qualitative- research that has detail and depth, based on opinions, usually a smaller group of people, provides rich information.
Quantitative- research of large groups of people, provides numerical data, shows general trends.
Quantitative methods
- numerical data often represented in graphs, charts or tables and is easy to analyse
- Easiest way to compare products is by their specifications
- Size, weight, capacity, cost, energy and water usage
Qualitative methods
- descriptive or in-depth, can’t be measured numerically
- opinions, how people think or feel about something and is harder to analyse
- about experiences, stories
- provides complex data that is hard that is hard to classify more suitable for small groups