Unit 4, Aos 1 Flashcards
Business Change
the alteration of behaviours, policies and practices of a business
Proactive approach
when a business changes to avoid future problems or take advantage of an opportunity to gain a competitive advantage
proactive eg
o Recognising change in market trends
o Investing in new technology
o A business fulfilling a gap in the market
Reactive approach
when a business undertakes change in response to a situation or crisis
Reactive eg
o E.g a business may incur a data breach that is well-covered in the media, requiring the business to swiftly take appropriate action, with less input of ideas and respond to the situation to restore its reputation
o A competitor introducing a new product that is taking a large portion of market share
o A controversial problem is headlined in the media
Similarities reactive proactive
- Utilised by a manager to business to implement change
- Involve undertaking change for future benefits, such as growth, progression and to improve/restore its brand image
- Require support of the manager, who must utilise management and leadership skills if the change is to be implemented successfully
- Can be used to respond to stakeholder conflicts
Proactive v reactive
PROACTIVE
* Business takes advantage of an opportunity to avoid future problems
* Often involves use of low-risk strategies
* More planned, coordinated and controlled with fewer pressures acting on the business throughout the change
REACTIVE
* Occurs in response to a situation or crisis that is essentially forcing the business to change
* Usually involves use of high-risk strategies
* More spontaneous, urgent and pressured
Key Performance Indicators (KPI)
criteria that measure a business’s efficiency and effectiveness in achieving its different objectives
KPIs EG
percentage of market share
net profit figures
rate of productivity growth
number of sales
number of customer complaints
rates of staff absenteeism
level of staff turnover
number of workplace accidents
level of wastage
number of website hits
Force Field Analysis (Lewin)
a theoretical model that determines if businesses should proceed with a proposed change
Driving forces
factors affecting the business environment that promote and support business change
Restraining forces
factors that resist a business change of actively try to stop it
FFA steps
weighting
ranking
implementing a response
evaluating the response
FFA: weighting
the process of scoring and attributing a value to the driving and restraining forces
FFA: ranking
involves arranging the forces in order of value and determining the total score of driving and restraining forces
FFA: Implementing a response
An action plan that details what needs to be done, who is responsible, the resources required and deadlines for task completion can be created to support the implementation of change
FFA: evaluating the response
Involves determining whether or not the change has been successfully implemented, comparing the actual change to the anticipated change and determining whether further action needs to be taken
FFA +
+ May lead to a change being more likely to be successful, positively affecting employee morale
+ Businesses can save money only implementing change where success is likely
FFA -
- Can be time-consuming if a business is already aware of the need for mandatory change
- Conducting the analysis will require business resources, at a cost to the business