unit 4 academic vocabulary Flashcards
ethical fallacy
unreasonable attack on the writer’s own authority or character
ex:
Sara’ friend was arrested; therefore, Sara must be a troublemaker
emotional fallacy
unfairly appeals to a person’s emotions
ex:
You need the expensive shoes or people won’t think you are cool.
ad hominem
a fallacy that is a personal attack on a character to distract from the argument
ex:
You’re Mexican, so you can’t tell me the best place to eat pizza
testimonial
A statement in support of a particular truth fact or claim
ex:
An actor says he or she uses a product and it works
exaggeration
fallacy in which there is an overstatement more than is true
ex:
all advertisements are misleading
stereotyping
fallacy that applies with broad generalizations to a person or group which are often untrue
ex:
teenagers are lazy
appeal to Authority
agreeing to an argument simply based on another person who may not be fully qualified
ex:
my Sunday school teacher said it must be true
categorical claim
fallacy in which a claim is based on faulty logic relating to things only because they are in the same category
ex:
Poodles are good inside dogs. German shepherds are dogs, so they would also be good indoors.
explicit message
very specific or clear to understand
ex:
The law says you must attend school.
Attending school is important.
implicit message
uses graphics, body language, etc. To communicate meaning – the meaning must be inferred (implied).
ex:
there are serious consequences if you don’t attend school
tone
The attitude toward the subject
ex:
humorous,sentimental, Hostile, sympathetic, neutral
formality
level of sophistication and language, word choice, appearance and delivery of a message
ex:
formal, semi-formal, Informal
formal tone
Business – like, high – level vocabulary, very structured
ex:
Business letter, school communications, informational writing
informal tone
very personal, sometimes slang vocabulary
ex:
Notes to friends, text messages
influence
The ability to affect other people’s thinking
ex:
cause positive or negative thinking