Unit 4 Academic Vocabulary Flashcards
the attitude toward a subject
tone
level of sophistication in language, word choice, appearance and delivery of message
formality
business-like, high-level vocabulary, very structured
formal tone
very personal, sometimes slang vocabulary
informal tone
the ability to affect other people’s thinking
influence
make someone believe something
persuade (will be also persuasive)
the main point expressed about a topic
argument
an argument that is not really sound, but may be still convincing
rhetorical fallacy
the means of persuasion in an argument
appeal
depends on faulty logic (reasoning)
logical fallacy
unfairly appeals to a person’s emotions
emotional fallacy
unreasonable attack on the writer’s own authority or character
ethical fallacy
a fallacy that is a personal attack on a character to distract from the argument
ad hominem
a statement in support of a particular truth, fact, or claim
testimonial
a fallacy in which there is an overstatement of more than is true
exaggeration