Unit 4 Academic Vocab. Flashcards
Ethical fallacy
Unreasonable attack on the writers own authority or character
Emotional fallacy
Unfairly appeals to a persons emotions
- you need expensive shoes or people will think you’re cool
Ad hominem
A fallacy that is a personal attack on a character forward to distract from the argument
Testimonial
A statement in support of a particular truth, fact or claim
Exaggeration
A fallacy in which there is a particular overstatement of mortar then true
Stereotyping
Ewelle see that applies broad generalization to a person or group which are often untrue
Appeal to authority
Agreeing to an argument simply based on another person who may not be fully qualified
Persuade
Make someone believe something
Argument
The main point expressed about a topic
Categorical claim
A fallacy in which a claim is based on another person who may not be fully qualified
Explicit message
Very specific or clear to understand
Implicit message
Using graphics, body language, etc. to communicate meaning – the meaning must be inferred
Tone
The attitude toward a subject
Formality
Level of Sophistication in language, word choice, appearance and delivery of the message
Formal tone
Businesslike, high level vocabulary, very structured