Unit 4 Flashcards
Market research
Gathering and evaluating info about customer preferences
Demand schedule
A listing that shows the quantity demanded at all prices in the market
Demand cure
Tells the quantity that consumers will demand at each and every price
Quantity demand
The amount of a product purchased at a given price
Change in quantity demand
A change in the amount of a product you buy because the price of the product changed (MOVERS)
Change in demand
Happens when you change the amount of a good that you buy even tho the price stays the same (SHIFTERS)
Factors for change in demand
Income Consumer taste Substitutes Complements Consumer expectations Market sales
Income
People’s ability to buy certain goods is affected by their income
Consumer taste
Popularity of an item affects demand
Substitutes
Goods that can be used in place of another
Complements
Goods that are used together so that a rise in demand in one good will increase that demand for another
Ex cereal and milk
Consumer expectations
If you expect a product to go on sale you want to buy that product
Market sale
The size of the market is based on the number of consumers
Demand elasticity
How responsive consumers are to change in price
Elastic demand
When demand is elastic prices will not change much but quantity demand will change greatly
Inelastic demand
Inelastic demand states that quantity demand will change little as price changes
3 questions that determine demand elasticity
Necessity or luxury?
Availability of subs?
Importance a to consumers budget?
Demand
The desire ability and willingness to buy a product
Supply
The desire and ability to produce and sell a product
The law of supply
Quantity supplied varies directly with its price
Change in quantity supplied
An increase or decrease in the amount of supplied due to a change in price (MOVERS)
Change in supply
When selling price remains the same but supply changes due to something other than price (SHIFTER)
6 factors that change supply
Input cost Technology Govt action Numbers of producers Producer expectations Labor productivity
Input cost
Price of resources needed to produce a good