Unit 4 Flashcards
Market research
Gathering and evaluating info about customer preferences
Demand schedule
A listing that shows the quantity demanded at all prices in the market
Demand cure
Tells the quantity that consumers will demand at each and every price
Quantity demand
The amount of a product purchased at a given price
Change in quantity demand
A change in the amount of a product you buy because the price of the product changed (MOVERS)
Change in demand
Happens when you change the amount of a good that you buy even tho the price stays the same (SHIFTERS)
Factors for change in demand
Income Consumer taste Substitutes Complements Consumer expectations Market sales
Income
People’s ability to buy certain goods is affected by their income
Consumer taste
Popularity of an item affects demand
Substitutes
Goods that can be used in place of another
Complements
Goods that are used together so that a rise in demand in one good will increase that demand for another
Ex cereal and milk
Consumer expectations
If you expect a product to go on sale you want to buy that product
Market sale
The size of the market is based on the number of consumers
Demand elasticity
How responsive consumers are to change in price
Elastic demand
When demand is elastic prices will not change much but quantity demand will change greatly