Unit 4

Question 1

financial press

Answer 1

aimed at financial literate people, specific

financial times

Question 2

Broadsheet

Answer 2

serious in-depth coverage

the times

Question 3

tabloid

Answer 3

red top media that covers sensationalism

the sun

Question 4

middle market media

Answer 4

tabloid format but less sensational

daily mail

Question 5

financial magazines

Answer 5

moneywise

Question 6

broadcast media

Answer 6

large organisations with segments on finance

radio 4 money box

Question 7

social media

Answer 7

blogs that differ in views/approach

2012 report 90 firms use social media for recruitment and PR

Question 8

Think tank

Answer 8

organisation that investigates topics

centre for social justice reported average household has debt of 54K

Question 9

media bias

Answer 9

reporting for a particular perspective related to business or individual beliefs

Question 10

subjective v objective

Answer 10

subjective - personal views rather then facts

objective - based on facts and balanced arguments

Question 11

omissions

Answer 11

leaving out facts and stats that challenge the opinion being presented

Question 12

Libor scandal

Answer 12

manipulation of interbank rate for providers to benefit

Question 13

teaser rates

Answer 13

rates that are more incising for a short period but change