Unit 3 Social Influence Flashcards
Conform
Behaving in a way that is socially acceptable - following norms and standards of your environment.
Conformity
When an individual’s thoughts and or actions are changed in a way that makes them consistent with the actions or expectations of others.
i.e. most often applied in situations involving an individual conforming with a norm or social group.
Normative Social Influence
Type of social influence that changes a person’s behavior because they are afraid of staying out of the group - they feel pressured to follow the established social norms. (i.e. being at a party cause everyone is.)
Social Norm
A way of thinking or acting that is commonly accepted by a social group.
Asch Paradigm (1955): Procedure
a) 1 subject being in the group of 6-8 confederates - researcher in front of the room.
b) Research explains study is about visual perception - gives instructions - test begins.
c) Confederates and the subject sit in a row - and view two cards held by the researcher - participants have to match one line, the target line with one of the other three lines - which happens around 15 times.
d) Asch wanted to see if he could pressure the subject to offer the wrong answer - even though the correct answer was obvious.
Ach Paradigm (1955): Control
a) Control the Experiment - one group of subjects asked to complete the task alone - got the answer correct 99% of the time.
b) Demonstrates that if the subject can resist the influence of the group - they would be able to get the right answer.
Asch paradigm (1955): Results
a) 74% of the subjects conform at least once - only 26% of the subjects were able to resist the normative social influence of the group.
b) On average - the subject conformed to the group norm - and gave the incorrect response 36.8% of the time.
c) Post Experiment Interview:
i. Subjects stated they didn’t want to spoil the results.
ii. Others are quick to draw the conclusion they were wrong - the group must be right.
Cultural Dimensions
set of cultural values held by a particular cultural group.
Cultural Values
A common belief about the value of something that is shared by members of a cultural group - what culture thinks is important.
Geert Hofstede
a) Organizational psychologist - conducted early research while working at IBM in the 1960s and 1970s.
b) Investigated how values in the workspace are influenced by culture.
c) Gathered IBM employees from 70 different countries (cross-cultural study)
d) Described 6 different cultural dimensions that described a range of cultural values.
i. Collectivism vs. Individualism
ii. Uncertainty Avoidance
iii. Feminity vs. Masculinity
iv. Short-Term vs. Long-Term Determination
v. Restraint vs. Indulgence
vi. Power Distance Index
Indiviudalistic Cultures
Place a higher value on independence and stress the importance of individuals taking care of themselves and immediate family.
Individual Autonomy
Trait that is valued in individualistic cultures
Collectivist Cultures
close-knit family and social groups, place more value on identifying with the group than individual achievements
Western countries vs. Asian countries
Western countries tend to be more individualistic
Asian countries tend to be more collectivist
i.e. growing rice requires a lot of cooperation from a whole village - water networks need to be shared - and planting and harvesting a labor intensive.
Individualism
- focuses on “i”
- task comes first, relationship second
- smaller age differences in marriage
- act of search (social media)
- lower power distance
- confirmation is healthy
Collectivism
- focus on “we”
- high communication
- harmony
- bigger age difference in marriage
- social media used to connect within a group
- higher power distance
- competition between groups
Meta-Analysis
- Type of study that improves gathering the results from a collection of other studies and drawing an overall conclusion based on the collection of results
- 17 different countries, 133 studies, all individual studies that used the Asch paradigm.
- Found correlations between cultural values (individual and collectivism) and conformity
- US, UK, and France had low levels of conformity
- Hong Kong, Figi, and Zimbabwe had higher levels of conformity
- The value we place on the thoughts of others could affect our willingness to conform or to remain an individual
Scores on the Individualism - culturalism Scale
- Top score 120- lowest score is 0
a) United States = 91 (most individualistic)
b) Australia = 90
c) Spain = 51
d) Japan = 46
e) Malaysia = 26
f) China = 20
g) Guatemala = 6 (most collectivistic) - Note: it is important to understand that these countries are scored on a continuum - it’s not black or white in defying each culture into a specific category.
Childhood Experiences
how we were raised, and the values taught affect how we think and act throughout our lives.
Bandura’s early social learning theories
It explains how we aquire values - observe others and imitate their behavior - learn toa dopt thier attitudes
What may affect our understanding of social and cultural norms?
Friends, peers, media (tv, films, internet)
Cultural norms
Same as social norms, but applied to a cultural group - belief shared by a cultural group about appropriate ways to think and act.
Enculturation
The process of cultural transmission and learning the cultural norms of one’s home culture.
Who uses Enculturation?
Anthropologists and cross-cultural psychologists describe the process of learning the cultural norms and values of a primary culture
What does Enculturation provide?
Knowledge and skills needed to be a healthy and productive member of society
How do you learn Enculturation?
Through observing common behaviors, identifying what counts as socially acceptable behavior, direct teaching of cultural norms
Cultural Transmission (aka cultural learning)
Process of developing and understanding the cultural norms of a particular culture.
What does social learning contribute to?
it is one factor that may contribute to the process of cultural transmission and enculturation.
High Food Accumulation Cultures
Rely on gathering and storing food over long periods of time
Pastoralism
raising animals for food
Agriculture
raising crops for food