unit 3 aos 1 Flashcards
define economics
the study of how individuals and societies allocate limited resources to meet needs and wants.
state the key economic assumptions (4)
ceteris parabus, rational economic decision making, consumers are utility maximisers and firms are profit maximisers, diminishing marginal utility
ceteris parabus (key economic assumptions)
all other factors that might affect the decision to buy the product at a point in time are held constant. this assumption helps isolate key economic relationships
rational economic decision making (key economic assumption)
whenever a decision needs to be made, an economic agent will consider all of the relevant information and weigh up pros and cons. this implies that consumers have access to perfect information and know exactly what they’re buying
consumers are utility maximisers and firms are profit maximisers (key economic assumption)
firms will make decisions that maximise profit. consumers will purchase goods and services that generate high levels of satisfaction
diminishing marginal utility (key economic assumption)
the more of a good or service consumed per period, the smaller the increase in total satisfaction generated from the last unit.
define relative scarcity
where peoples needs and wants are unlimited and exceed the limited resources available to satisfy needs and wants
define needs
good or service we cannot live without. necessary for survival
define wants
good or service that is not necessary. enhances quality of life and material living standards
state the factors of production (3)
land, labour, capital
define labour (factor of production)
mental/physical effort by humans in the production process
define land/natural (factor of production)
occur in nature. can be utilised in production or consumed raw
define capital (factor of production)
resources made by combining labour and natural resources to create a more sophisticated input. made with the intention of making more goods and services
enterprise (factor of production)
skills of an individual who combines resources to produce goods and services
define opportunity cost
the value of the next best alternative when a choice Is made
key economic questions (3)
what to produce, how to produce and for whom to produce
types of efficiency (4)
dynamic, technical/productive, inter temporal, allocative
define inter temporal efficiency
focuses on balancing the allocation of resources between different time periods so no generation is to suffer a decrease in living standards.
define dynamic efficiency
how quickly an economy can reallocate resources to achieve allocative efficiency. relates to speed of adjustment and how easily resources can be allocated so needs and wants can be maximised
define technical/productive efficiency
occurs when its not possible to increase output without increasing inputs. productivity is at a maximum and average costs at a minimum
define allocative efficiency
goods and services are made in correct quantities and will go to people who value them most, therefore no resources are wasted. best maximise overall satisfaction.
define microeconomics
looks at the behaviour of individual economic agents. usually households and businesses
define market
main instrument for allocating scarce resources. seen as any type of arrangement that facilitates exchange between buyer and seller
conditions of a perfect market (3)
1) products are homogenous (identical) so suppliers are encouraged to provide at lowest price. 2) ease of exit and entry into market (low set up costs if profit making opportunities exist new entrants can capture a share). 3) large number of buyers and sellers so no individual can influence price
assumptions of a perfect market (3)
buyers and sellers operate with full information, buyers and sellers seek to maximise wellbeing, resources are mobile and will be allocated towards areas of production that will generate greatest benefit
define allocation of resources
how resources are directed towards the production of goods and services to meet the needs of households, businesses and governments
the law of demand
there is an inverse relationship between price and quantity demanded. as price decreases, quantity demanded will increase and vice versa. law of demand makes sense because some people may be unable to afford as price goes up, price will exceed products worth and higher prices may encourage consumers to look for alternatives
microeconomic demand factors (6)
disposable income, preferences and tastes, consumer confidence, price of substitutes & complements, interest rates, population growth/demographic change