Unit 3 Flashcards
accounting profit
revenue - explicit cost
economic profic
revenue - economic cost
short run (long run guidelines)
no change in capacity
- total product
- Marginal product (extra)
- Avg. Product (per workers) = TP/#workers
law of diminishing marginal returns
labor added until pt where marginal product decreases, why demand curve goes down
fixed cost
short run
variablle cost
long run
total cost
fixed+variable, starts at FC in graph
average costs
AFC = TFC/C AVC = TVC/Q AVT = TC/Q
marginal cost
MC=TC/Q; intersects AVC and ATC at minimum
LRATC/planning curve
long run, multiple factories, connects short runs at tangent
market structure
perfect competition-monopolistic competition-oligopoly-pure monopoly
pure competition
- large # producers
- Standardized product
- Price takers
- Free entry/exit
MC=MR
max profit:
- produce at last unit
- prefer no shutdown
- all structures
- in PC, P=MR (break even pt)
pure monopoly
- single seller
- No close substitute
- Price maker
- Blocked entry
- non-price competition
barriers to entry
- economy to scale
- legal barriers (patents, licences)
- ownership of resources
- price strategy (monopolist created monopoly)
economy to scale
produced at lowest possible cost, competition can’t pay
pure monopoly assumptions
- barrier to entry exists
- no gov. regulations
- Single price monopolists
pure monopoly misconceptions
- want to charge highest price
- total profit not per unit profit
- profit is not guaranteed
price discrimination types
- charge max their willing to pay
- Different sets(# of items determines $)
- Charging different prices to everyone
price discrimination requirements
- monopoly power
- market segregation
- No resale
regulated monopoly
government sanctioned;
fair return where ATC=D
socially economic where MC=D
monopolistic competition
- large # sellers (no collusion)
- no interdependence
- differentiated product
- easy entry/exit
- use of advertising
differentiated product
- attributes
- service (knowledge/reputation)
- location
- brand name
- some control over price
long run
normal profit, break even