Unit 3 Flashcards
What is the BEST and LEAST expensive method of renting property?
a. Brochures
b. Signs
c. Referrals
d. Direct mail
c. Referrals
Which of the following exerts the strongest influence over the design of the marketing plan?
a. Location of the property
b. Kind of property
c. Mood of the manager
d. Influence of other property managers
b. Kind of property
Social media is the most prevalent method of advertising in which type of property?
a. Residential
b. Commercial
c. Industrial
d. Retail stores
a. Residential
What kind of marketing campaign is indicated if the building has a high vacancy rate?
a. Well-planned promotional effort to enhance prestige
b. Evenly-spaced advertising campaign
c. Little or no advertising due to lack of income
d. Advertise and heavily promote to quickly draw in potential tenants
d. Advertise and heavily promote to quickly draw in potential tenants
Of the following, which is the MOST expensive form of advertising?
a. Television
b. Display ads
c. Radio
d. Classified ads
a. Television
Showing space, determining a prospect’s needs, spatial requirements, and urgency are considered part of:
a. closing techniques.
b. negotiating.
c. qualifying the prospect.
d. direct selling.
Correct c. qualifying the prospect.
What type of advertising is often favored by industrial and commercial property owners?
a. Direct mail
b. Periodicals
c. Radio
d. Television
a. Direct mail
Which of the following offers 24-hour a day access to tenants who are trying to locate rental properties?
a. Telephone answering service
b. Taped phone messages
c. Mixed media
d. Internet site
d. Internet site
The first step in any advertising campaign is to design a display ad.
True
False
False
Which of the following are most often the BEST way to market a very large apartment complex?
a. Leasing agents
b. Broker cooperation
c. Show lists
d. Rental centers
d. Rental centers
An ad which cost $500 produced 10 prospects. Another ad, costing $800 produced 15 prospects. Which ad is MOST beneficial to the property manager?
a. The $500 ad would be the most beneficial.
b. The $800 ad would be most beneficial.
c. The ad that produced a good one-year lease would be the most beneficial.
d. Neither ad would be most beneficial since both are too expensive.
c. The ad that produced a good one-year lease would be the most beneficial.
One of the greatest influences on the marketing strategy is how much money the owner has to spend on advertising.
True
False
True
Tenants are rarely influenced by the reputation of the manager or the property.
True
False
False
It is time and cost effective for the manager to give prospects a key and let them look at the property alone.
True
False
False
Property managers can utilize the efforts of other agents by distributing brochures and advertising pieces emphasizing cooperation.
True
False
True
