Unit 3

Question 0

Alignment

Answer 0

The placement of text or graphics on a line

Question 1

Accordion fold

Answer 1

A zig zag old with at least two parallel folds that go in opposite directions

Question 2

Balance

Answer 2

Use of elements so they counter each other; creates a product that is in harmony

Question 3

Binding

Answer 3

The joining of pages with either wire, glue or other means

Question 4

Bond

Answer 4

Standard type paper used in copiers and printers

Question 5

Card stock

Answer 5

A heavy weight of paper; typically used for business cards, post cards, etc.

Question 6

Contrast

Answer 6

The differences in values, colors, texture, shapes, and other elements within a presentation

Question 7

Focal point

Answer 7

The visually dominant elements in a presentation; the center of interest

Question 8

Gatefold

Answer 8

Folding the sides in toward the middle of the page

Question 9

Half fold

Answer 9

Dividing the page in half; often called a booklet fold

Question 10

Layout

Answer 10

The arrangement of all key parts of a publication without including specific content

Question 11

Legal

Answer 11

A standard American paper size that is 8.5 x 14 inches

Question 12

Letter

Answer 12

A standard American paper size that is 8.5 x 11 inches

Question 13

Mock layout

Answer 13

Rough draft of the finished publication that shows the major elements of the publication

Question 14

Newsprint

Answer 14

A type of paper that is low quality and inexpensive

Question 15

Perfect binding

Answer 15

To bind pages together with glue to create a book

Question 16

Ream

Answer 16

A package of 500 sheets of paper

Question 17

Repetition

Answer 17

The use of the same visual effects a number of times in the same project

Question 18

Saddle stitch

Answer 18

A type of binding that staples down the middle of folded pages

Question 19

Spiral binding

Answer 19

A type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages

Question 20

Table of contents

Answer 20

A listing of the major entries in a publication

Question 21

Tabloid

Answer 21

A standard American paper size that is 11 x 17 inches

Question 22

Target audience

Answer 22

A specific group of people for which you design your documents

Question 23

Trifold

Answer 23

Two parallel folds resulting in three panels on each side of the paper

Question 24

White space

Answer 24

Areas on a page with no text or graphics designed to provide a visual break and to give other elements on the page a greater impact

Question 25

Z-pattern

Answer 25

The visual path that draws the eye from the top left to the top right down to the bottom left and then to the bottom right