unit 3 Flashcards
perceptual set
predisposition to perceive things in a certain way
schema
formed concepts that help us organize n interpret info
weber’s law
two stimuli shld differ by a certain percentage for sb to notice it
difference threshold
JND
priming
unconscious activation of certain associations predisposing memory/responses
subliminal
below ones absolute threshold for conscious awareness
signal detection theory
detecting weak stimuli depends on both the signals’ strength n our psychological state
absolute threshold (fechner)
min amt of stimuli needed to exp a sensation
psychophysics
Gustav fechner-relation between physical characteristics n psychological experience
transduction
conversion of one form of energy into another
innatention blindness
failing to see visible objects
change blindness
failing to notice changes in the environment in ur los
choice blindness
lack of awareness of our decisions and preferences
selective attention
only attending to one or a few senses
gestalt principles
how thr brain organizes data