Unit 3 Flashcards
What’s the equation for market share
Total sales/market size by value or volume
How do u calculate market size
Total sales/market share x100
What is perfect competition
Many firms with similar products competing to meet wants and needs of customers
What is a monopoly
A business who has 25% or more market share
Who are the people that make sure firms are treating consumers fairly
Competition and markets authority
What’s oligopoly
Few large firms dominating
What’s effective demand?
The quantity that people in a particular market can and will purchase at a certain price.
What is the equilibrium price.
The price consumers demand coincides with what businesses are prepared to supply
What happens when the demand is lower than the supply
The price is reduced as there are unsold stocks of goods. This creates a greater demand as the price is pulled down to the equilibrium
What happens when the supply is lower than the demand?
Shops increase their prices as consumers are prepared to pay more. Demand is pushed up towards equilibrium
What are some determinants of demand?
Price
Income
Government changes
Taste and fashion
What are some determinants of supply
Price
Cost
Taxes and subsidies
External shocks
What moves a consumer along a demand curve
ONLY PRICE. All other determinants move left or right
Price stays Same but more or less is determined at every price level.
What are Inferior goods
Demand goes down for certain goods when income rises e.g budget goods
What are normal goods
Demand goes up for certain goods when income rises
What’s price elasticity
How responsive demand is to a change in price
What is elastic?
When the change in demand that results from a price change is greater than the change in price that caused it
What is inelastic
When the change in demand that results from a price change is lower than the change in price that caused it
What happens when a product is inelastic?
Able to charge more and still similar demand. Firms revenue Will rise e.g. petrol
What happens when a product is elastic
Price goes up, demand decreases
Firms revenue Will decrease
What makes a product inelastic
Few substitutes
Cost of buying the product in proportion to the consumers income is small
What are some negative instances where stakeholders don’t benefit from competition within a market
Employees- competitive pressure to keep costs down= may negatively impact wages, hours, overtime payments
Suppliers- may be offered a “take it or leave it” approach to the conditions of supply and payment.
Shareholders- little market power, little control over prices= dividends relatively low
What are barriers to entry
They factors tgat could prevent a business from entering and competing in a market
E.g large start up costs
Legal restrictions
Inability to gain eos
Price wars from other bus. In market
What are barriers to exit?
The factors that could prevent a business from leaving a market even if it would like to.
E.g.
contracts with suppliers
High redundancy costs- employees entitled if worked for 2 years+
Difficulty of selling capital
What is organic growth
Achieved by increasing sales.
What is inorganic growth
Mergers or acquisitions