Unit 2A - Supply and Demand Flashcards
Demand
The quantities of a good/service people are willing & able to purchase at their given prices
Demand Schedule
Table showing quantities of a good/service people are willing & able to purchase at their given prices over a specific time period
Demand Curve
Graph showing quantities of a good/service people are willing & able to purchase at their given prices over a specific time period
Law of Demand
As the price of a product falls, the product’s quantity demanded increases [other things being equal]
Reasons for Law of Demand:
- More people are able to purchase the product
- People can purchase more of the product than before at the same cost (aka increase in purchasing power)
- People will switch from similar goods to the cheaper good
Market
People who want and are able to buy a product
Market Size Effect
Demand increases as the market size increases
Income Effect
Demand increases as incomes increase
Substitution Effect
Demand changes as one good is substituted for another
Normal Good
A good in which a higher quantity is purchased as income rises
Inferior Good
A good in which a smaller quantity is purchased as income rises
Substitute Good
Goods that are used to replace each other
Complementary goods
Goods that are used jointly
Independent good(s)
Goods whose demands are not related
↑Y (income)
↑D (demand) for normal goods, ↓D for inferior goods
↑ P (price) Sub. X
↑D for good Y; ↓D for good X
↑P Complementary X
↓D for Y
↑No. of Consumers of Y
↑D of Y
↑T (Tastes)
↑D of Y
↑A (Advertising)
↑T
↑P after time
↑D until ↑P
↑Y after time
↑D
Elasticity of Demand
The change of quantity demanded by the change of determinants of demand
Elastic Demand
- % change in quantity demanded > price change %
- Companies see increase in revenue by decreasing price
Inelastic Demand
- % change in quantity demanded < price change %
- Companies see increase in revenue by increasing price
Unitary Elastic Demand
% change in quantity demanded = price change %
↓P (Price) → ↑R (Revenue)
Cost of output must be determined for profit
↑P → ↑R
Total cost decreases from less output (justified by profit)
Price Elasticity of Demand
The change of quantity demanded by the change of the price of a product
Formula: Price Elasticity of Demand
PED = Qd/P = (q2 - q1/q1)/(p2 -p1/p1), where p1 and q1 are the original quantities
Availability of substitutes to elasticity of demand
Price elasticity will be greater if many substitutes are available for it
Importance in budgets
The importance a good has on household budgets will affect the change of the rate of purchase of that good by the change of that good’s price
Time
- In the short term, buyers may not find substitutes and do not change consumption habits.
- In the long term, consumers may hold more elastic demand.
Supply
The quantities of goods/services sellers are willing to sell at various possible prices