Unit 2.3.1 Flashcards
Contents of a business plan
A business plan outlines how a business will develop over time, detailing its strategy and goals. It helps entrepreneurs assess options and identify opportunities. Business plans should be professionally documented, brief, and clear. Templates are available online, and banks or advisors can offer guidance. While styles may vary, most business plans include key essential details.
Contents of a business plan: Executive Summary
This is a brief overview of the business, covering the opportunity, marketing and sales strategy, operations, and finance. It’s often the most important part, as potential investors typically read it first. It should be written last as a summary of the entire plan.
Contents of a business plan: Elevator Pitch
A concise, 2-minute summary of the business idea, covering its name, what it does, its aims, unique aspects, and target audience. It’s designed to quickly grab attention and is written after the full business plan.
Contents of a business plan: The Business and Its Objectives
This section outlines the business name, address, legal structure, and objectives. Clear goals make planning easier and may start with modest aims, such as breaking even or ensuring survival in the early stages.
Contents of a business plan: The Business Opportunity
This section explains what the business will sell, especially if the products are unfamiliar or technical. It may include visuals and should clarify what the business offers, whether products or services.
Contents of a business plan: Owners’ Background
This section highlights the owners’ experience, qualifications, and personal interests. It helps potential investors, lenders, and suppliers assess the owners’ competency and trustworthiness. It includes details like motives for starting the business, commitment level, training, work experience, education, and skills. CVs may also be included.
Contents of a business plan: The Market
Entrepreneurs must show the size of the potential market and define the target customer profile. This section covers competition, marketing priorities, and often includes market research to support the plan. It discusses customer demographics, buying behaviors, and marketing strategies, such as advertising, social media, the business website, and word-of-mouth.
Contents of a business plan: Personnel
This section outlines the number of employees needed, along with their required skills, qualifications, and experience. In the early stages, businesses often use part-time staff for flexibility. As the business grows, the workforce needs will increase.
Contents of a business plan: Premises and Equipment
A business plan should list all the physical resources and premises needed. For example, a restaurant would need space, furniture, kitchen equipment, and utilities like water and electricity. The plan details everything necessary for operations.
Contents of a business plan: Costing and Finance
This section details the start-up and ongoing costs of the business, helping entrepreneurs determine how much capital is needed. It includes cost breakdowns and potential sources of finance, such as loans or investors. Underestimating costs can lead to running out of funds, so a realistic financial plan is crucial.
Contents of a business plan: Financial Forecasts
Business plans often include financial forecasts, such as sales projections, cash flow forecasts, profit and loss predictions, and break-even analysis. These help predict the business’s financial future and its potential for profitability.
Contents of a business plan: SWOT Analysis
Some plans include a SWOT analysis, which identifies the business’s internal strengths and weaknesses, as well as external opportunities and threats. This helps assess the overall viability of the business idea.
Purpose and Relevance of a Business Plan
A business plan is crucial when starting a business, as it helps to carefully plan the entire process and increases the likelihood of success. Research shows that businesses with a plan are more likely to thrive than those without. It outlines the business’s development over time, typically 1-2 years.
The plan is also essential for securing funding, whether at the start-up stage or later. Investors and lenders require a clear vision of the business’s future, including how funds will be spent and repaid. If a business plans to go public, a prospectus based on the business plan is necessary.
A well-written business plan will:
- Encourage owners to objectively assess the business idea
- Provide a strategy for business development
- Outline an action plan with tasks and goals to improve success
- Identify potential problems and solutions
- Demonstrate to investors and lenders that the owner is realistic, responsible, and trustworthy.
The Need for Finance
Businesses need money to start and operate. This includes buying equipment, raw materials, and securing premises. Once the business is running, revenue from sales is used to cover ongoing costs and buy more materials. However, for expansion, additional funds may be needed, such as for larger premises or more staff.
There are two types of expenditure:
Capital expenditure and revenue expenditure.
Need for finance - type of expenditure: Capital Expenditure
Spending on long-term assets, like equipment or property.
Need for finance - type of expenditure: Revenue Expenditure
Spending on goods and services that are quickly consumed, such as raw materials, wages, and utilities.
Internal finance: Owner’s Capital
This is the money provided by the business owner, often from personal savings or redundancy payments. It is a form of internal finance, and it’s essential for starting a business. Owners can also inject capital later if needed.
Internal finance: Retained Profit
This is profit after tax that is reinvested into the business rather than paid to owners. It is the most important and cheapest source of finance. However, it means owners may have less money for personal use. It’s flexible, as it can be saved and used later, but it’s only possible if the business is profitable.
Internal finance: Sale of Assets
Established businesses can raise funds by selling unused assets like machinery, land, or buildings. Some businesses use sale and leaseback agreements, where they sell an asset but lease it back to continue using it, generating instant cash while transferring maintenance responsibility. This is a common method for raising funds quickly.
Advantages of internal finance
- The capital is available immediately - there is no time delay between identifying a need for finance and
obtaining it. For instance, retained profit will be in a bank account ready and waiting. Assets can be sold
quickly if the price is competitive. - Internal finance is cheap - there are no interest payments, which means that costs will be lower and profit higher. Also, there are no administration costs.
- The business will not be subject to credit checks. External finance often requires investigations into credit history of the borrowers.
- There is no need to involve third parties.
Disadvantages to internal finance
- Internal finance can be limited - a business may not be sufficiently profitable to use retained profit or may not have unwanted assets to sell. Also, the current owners may not have any personal resources to contribute.
- Internal sources of finance cannot be subtracted from business profits to reduce tax owed. If external finance is used, the interest paid on a loan or leasing charges for assets, for example, it can be treated as a business cost and subtracted from business profits to reduce tax owed.
- Internal finance can be inflexible compared to external sources of finance. There are a wide variety of funding
options for external finance, which can give the business flexibility. - There are no inflationary benefits with internal finance. Inflation can reduce the value of debt if external sources are used.
- Opportunity cost of using internal sources of finance can be high. For example, a plc considering the use
of retained profits for funding will have to consider the reactions of shareholders if dividends are frozen or cut. Some shareholders may have a very short-term view and demand higher dividends now. This could result in conflict between shareholders and directors.
External Finance advantages and disadvantages to them as well
Most businesses can’t rely solely on internal finance. Initially, new businesses may struggle to secure external funding due to lack of a trading history and higher risk. However, once the business overcomes early challenges, external finance becomes a viable option.
✅ Advantages of External Finance
- Access to Larger Capital for Growth
External finance allows a business to raise substantial amounts of capital that may not be available through internal means, such as retained profit. This is particularly important for expansion, investment in new equipment, or entering new markets. For example, bank loans and share capital can provide the funds needed for long-term strategic projects. Therefore, businesses can grow more rapidly, increasing their market share and competitiveness. This benefits shareholders, as higher growth could lead to increased dividends and a rise in share value. Thus, external finance can be a powerful enabler of business development and success. - Preserves Internal Resources
Using external finance means a business can preserve its internal sources of finance, such as retained profit or owner’s capital, which can be used later for reinvestment or emergencies. Consequently, the business maintains flexibility and reduces its reliance on internal cash flow, which may be unpredictable. This is particularly beneficial during economic uncertainty, as it avoids depleting reserves that could support the business in tough times. As a result, it provides stability for employees and reassurance for investors. - No Immediate Repayment in Some Cases
Some forms of external finance, such as issuing ordinary shares, do not require repayment. Instead, shareholders receive dividends based on profits. Therefore, the business does not face regular cash outflows, unlike loan repayments with interest. This improves liquidity and supports cash flow management, especially for businesses in their early stages. However, this may lead to a dilution of ownership, meaning existing owners have less control — an effect that is particularly relevant for private limited companies transitioning to public ones. - External Expertise and Support
Sources like venture capital or business angels not only provide funding but also bring strategic advice, networking opportunities, and industry expertise. This leads to better decision-making and increased chances of business success. Entrepreneurs, especially first-time founders, benefit from this experience, potentially avoiding common pitfalls. Thus, external finance can add more than just money — it can enhance the overall value of the business.
❌ Disadvantages of External Finance
- Repayment Obligations and Interest Costs
Most external finance, such as bank loans and overdrafts, must be repaid with interest. This increases the business’s fixed costs and reduces overall profit margins. Therefore, profitability may be affected, especially if sales revenues do not grow as expected. This can lead to cash flow problems, particularly in periods of low income or high expenses. Lenders may also impose strict repayment terms or financial covenants, limiting business flexibility. As a result, this can create stress for the finance department and reduce reinvestment opportunities. - Loss of Ownership and Control
When businesses raise finance by selling shares or taking on venture capital, they often give up some ownership and control. This can result in disagreements over the direction of the business or a shift in priorities away from the original vision of the founders. In public limited companies, shareholders may demand short-term profits rather than long-term growth strategies. Therefore, managers may face pressure to deliver immediate returns, which may conflict with sustainable business practices. This directly affects stakeholders such as employees, who may face job insecurity due to changes in company strategy. - Increased Financial Risk
Relying heavily on borrowed finance increases a firm’s gearing ratio, meaning a larger proportion of its capital is debt rather than equity. High gearing makes a company more vulnerable to changes in interest rates and can reduce investor confidence. This leads to a higher risk of insolvency if the business cannot meet its debt obligations. Consequently, stakeholders such as creditors and suppliers may become hesitant to offer trade credit, further tightening financial constraints. - Complex and Time-Consuming to Arrange
External finance, especially from venture capitalists or through issuing shares, can take a long time to arrange. It often involves legal processes, credit checks, and detailed business plans. Therefore, small businesses or start-ups may spend valuable time and resources securing finance instead of focusing on operations or growth. This can impact opportunity costs and delay decision-making. For entrepreneurs, this may reduce agility in responding to market trends.
Sources of external finance: and evaluations to external finance
Family and friends, banks, crowdfunding, peer-to-peer lending, business angels
10-Mark Conclusion:
In conclusion, external finance offers numerous advantages to businesses, such as access to large amounts of capital, preserving internal funds for other purposes, and offering no immediate repayment obligations in some cases. However, it also presents significant challenges, particularly regarding repayment obligations, loss of control, and the potential for increased financial risk. The suitability of external finance depends on the business’s specific needs, stage of growth, and willingness to share ownership or incur additional debt. For smaller businesses or startups, external finance can be essential for growth, but for larger, more established companies, the risks associated with high levels of borrowing may outweigh the benefits. Therefore, while external finance can facilitate business expansion, careful consideration is required to ensure that the potential drawbacks do not outweigh the advantages.
20-Mark Conclusion:
In conclusion, external finance offers both critical opportunities and potential risks for businesses. On the one hand, it provides essential funding, particularly for growth and expansion, through options like bank loans, share capital, venture capital, and debentures. These sources enable businesses to access significant amounts of capital, preserve internal resources, and support expansion without needing immediate repayment, as seen with share issuance. Moreover, bringing in investors can provide valuable expertise and open new avenues for business development.
However, the disadvantages are equally important to consider. Repayment obligations, especially with interest-bearing loans, can strain a business’s finances, particularly if revenue projections fall short. External finance also leads to a loss of control when investors or shareholders are involved, which may conflict with the business’s long-term objectives. Additionally, the increased risk of high gearing can make businesses more vulnerable to market fluctuations, potentially jeopardizing long-term stability. The time-consuming process of securing external finance can also detract from the business’s operational focus, delaying vital decisions.
Therefore, external finance is often vital for businesses looking to expand or fund large-scale projects, but the decision to rely on it must be made with caution. The benefits of raising external finance must be weighed against the risks of debt burden, control loss, and the pressures it may place on a company’s financial health. Ultimately, the choice of whether to pursue external finance depends on the company’s specific financial needs, growth potential, and risk tolerance. For businesses in the early stages, external finance may provide the necessary resources for growth, but for mature businesses, alternative sources such as retained profits may be more beneficial in maintaining control and minimizing risk.
Thus, external finance can be a powerful tool, but businesses must approach it strategically to ensure that it supports their long-term objectives without compromising financial stability.
Sources of external finance: Family and Friends
A common and low-cost option, as loans from family or friends may have little to no interest. However, this can strain personal relationships if the loan isn’t repaid or terms are unclear.