Unit 22 LA A

Question 1

types of sport and active leisure businesses

Answer 1

Private, Public and voluntary

Question 2

Scope of businesses activities

Answer 2

Local, National, International, Multi national

Question 3

Size of business

Answer 3

Micro, small, medium, large

Question 4

SMART targets

Answer 4

Specific, Measurable, Achievable, Relevant, Time bound

Question 5

Public

Answer 5

Public corporation, local authority

Question 6

Private

Answer 6

Make profit, Break even

Question 7

Voluntary

Answer 7

Supporting communities

Question 8

Business partnership

Answer 8

when multiple people have a share in the company and have joint ownership.

Question 9

PESTLE

Answer 9

Political, Economic, Social, Technological, legal and environmental

Question 10

services

Answer 10

instruction, customer service

Question 11

additional facilities

Answer 11

changing areas, car parking, refreshment stands and lockers etc.

Question 12

Marketing

Answer 12

The process that sport and active leisure businesses use to market their products to reach their customers and meet their needs and expectations

Question 13

Trends

Answer 13

New technologies
Influence of the media (including social media)
Changes in national participation rates for different
activity
Changes in participation and spectator numbers

Question 14

7 Ps of marketing

Answer 14

Product, Promotion, Process, Place, Price, People, Physical environment

Question 15

Above the Line marketing

Answer 15

reaches mass audience, no specific audience, good for company growth

Question 16

Below the line marketing

Answer 16

targets specific groups, not the mass.