Unit 22 Flashcards
Types of businesses
Private
Public
Voluntary
Private business
A business that is mainly aimed at looking for a profit, and is run by the owner
Public business
A business run by the government that offers products/services to a different range of people
Voluntary business
A business that does not look for any profit and is just to get people socialising
Sole trader
A business run by one person
Partnership
A business run by two or more people
Private limited company (ltd)
Smaller businesses with shareholders that buy shares of the company
Public limited company (plc)
Larger businesses with shares offered for sale on the stock market
Co-operative
A business owned and run by its own members
Local authority
Deliver public services, and operate their facilities as co-operatives
Scope of businesses
Local
National
International
Multi-national
Size of businesses
Micro
Small
Medium
Large
Aims of a business
Increase participation
Raise awareness
Meet current trends
Aims for a private sector businesses
Strong customer service Break-even Growth Market leadership Diversification Survival Service provision Making profits
Why have sports businesses grown?
TV licensing
Fitness is booming
Increased demands for sports apparel
Sports clubs branding and merchandise
Advantages of good customer service
Generates repeat business Enhances reputation Combats higher prices Provides competitive advantage Improves employees morale
Aims for a public sector business
Cost control
Meeting government standards
Service quality
Value for money
Aims for a voluntary sector business
Support local communities
Encourage participation
Programmes to promote participation
Educational/school programmes Sports programmes Gym programmes Swimming pool programmes Programmes to match demand Programmes to serve specific groups Heath and fitness programmes
Sport services
Instruction
Therapeutic services
Customer service
Additional facilities
Car parking Refreshments Changing areas Lockers Creche
Customer groups
Demographic
Purpose
Demographic groups
Age classification Gender Ethnic minority grouping Socio-economic groups Disability
Customer groups - purpose
A specific activity of sport Recreational Weight loss Personal image Health maintenance Training for performance Charitable
Programming to meet customer needs
Provision
Staffing
Legal requirements
Internal stakeholders
Managers
Employees
Owners
External stakeholders
Suppliers Competitors Creditors Customers Government agencies Communities Interest groups Trade associations
7 P’s
Product Promotion Process Place Price People Physical environment
Above the line marketing
TV adverts
Radio adverts
Magazine and newspaper adverts
Below the line marketing
Leaflets Outdoor adverts Product demos In store promotions Vehicles with promotions on
