Unit 22

Question 1

Types of businesses

Answer 1

Private
Public
Voluntary

Question 2

Private business

Answer 2

A business that is mainly aimed at looking for a profit, and is run by the owner

Question 3

Public business

Answer 3

A business run by the government that offers products/services to a different range of people

Question 4

Voluntary business

Answer 4

A business that does not look for any profit and is just to get people socialising

Question 5

Sole trader

Answer 5

A business run by one person

Question 6

Partnership

Answer 6

A business run by two or more people

Question 7

Private limited company (ltd)

Answer 7

Smaller businesses with shareholders that buy shares of the company

Question 8

Public limited company (plc)

Answer 8

Larger businesses with shares offered for sale on the stock market

Question 9

Co-operative

Answer 9

A business owned and run by its own members

Question 10

Local authority

Answer 10

Deliver public services, and operate their facilities as co-operatives

Question 11

Scope of businesses

Answer 11

Local
National
International
Multi-national

Question 12

Size of businesses

Answer 12

Micro
Small
Medium
Large

Question 13

Aims of a business

Answer 13

Increase participation
Raise awareness
Meet current trends

Question 14

Aims for a private sector businesses

Answer 14

Strong customer service
Break-even
Growth
Market leadership
Diversification
Survival
Service provision
Making profits

Question 15

Why have sports businesses grown?

Answer 15

TV licensing
Fitness is booming
Increased demands for sports apparel
Sports clubs branding and merchandise

Question 16

Advantages of good customer service

Answer 16

Generates repeat business
Enhances reputation
Combats higher prices
Provides competitive advantage
Improves employees morale

Question 17

Aims for a public sector business

Answer 17

Cost control
Meeting government standards
Service quality
Value for money

Question 18

Aims for a voluntary sector business

Answer 18

Support local communities

Encourage participation

Question 19

Programmes to promote participation

Answer 19

Educational/school programmes
Sports programmes
Gym programmes
Swimming pool programmes
Programmes to match demand
Programmes to serve specific groups
Heath and fitness programmes

Question 20

Sport services

Answer 20

Instruction
Therapeutic services
Customer service

Question 21

Additional facilities

Answer 21

Car parking
Refreshments
Changing areas
Lockers
Creche

Question 22

Customer groups

Answer 22

Demographic

Purpose

Question 23

Demographic groups

Answer 23

Age classification
Gender
Ethnic minority grouping
Socio-economic groups
Disability

Question 24

Customer groups - purpose

Answer 24

A specific activity of sport
Recreational
Weight loss
Personal image
Health maintenance
Training for performance
Charitable

Question 25

Programming to meet customer needs

Answer 25

Provision
Staffing
Legal requirements

Question 26

Internal stakeholders

Answer 26

Managers
Employees
Owners

Question 27

External stakeholders

Answer 27

Suppliers
Competitors
Creditors
Customers
Government agencies
Communities
Interest groups
Trade associations

Question 28

7 P’s

Answer 28

Product
Promotion
Process
Place
Price
People
Physical environment

Question 29

Above the line marketing

Answer 29

TV adverts
Radio adverts
Magazine and newspaper adverts

Question 30

Below the line marketing

Answer 30

Leaflets
Outdoor adverts
Product demos
In store promotions
Vehicles with promotions on