Unit 2 - Research Methodology Flashcards
Quantitative Research
deals in numbers, logic, data, and an objective stance
Nomothetic Research
a macro-centric study personality that classifies people into groups based on what personality traits they have
Variables
things that can be changed or altered, such as a characteristic or value
Operationalized
defining measurement of a phenomenon which is not directly measurable
Constructs
a tool used to facilitate understanding human behavior or a concept
Operationalizations
abstract concepts – measurable observations
Experimental Studies
research that uses objectively measurable data
Independent Variable
variable manipulated by research
Dependent Variable
variable expected to change as the independent variable changes
Cause-and-effect Inferences
the process of determining the independent variable, actual effect of a particular phenomenon that is a component of a larger system
Correlational Studies
the researcher does not manipulate any variables (there is no IV or DV)
Descriptive Studies
relationships between variables are not investigated and the variables are approached separately
Qualitative Research
makes use of such data collection methods as interviews or observations
Idiographic Approach
approach to research that focuses on understanding the unique experiences of individuals specific cases
Sample
a small portion of individual cases selected from a greater population
Sampling
the process of finding and recruiting individuals for an experiment
Credibility
degree in which the results can be trusted to reflect reality
Bias
tendency to respond or feel a certain way towards someone/something based on previous knowledge/opinion
Generalizability
the degree to which you can apply the results of your study to a broader context
Confounding Variables
contribute to bias in an experiment – must be controlled either by eliminating or keeping constant in all groups
Target Population
the entire population that the researchers are interested in researching and analyzing
Representativeness
the degree to which a smaller group represents a larger group
Participant Characteristics
the demographic and relevant personal attributes of individuals taking part in a study (race, gender, age, etc)
Random Sampling
every member of the target population has an equal chance of becoming part of the sample
Stratified Sampling
the division of a population into smaller subgroups known as strata
Convenience Sampling
participants that are more easily available
Self-Selected Sampling
recruiting volunteers
Independent Measures Design
random allocation of participants into groups and a comparison between these groups
Matched Pairs Designs
each subject is matched with another subject with similar variables/qualities
Matching Variable
the controlled variable when using the matched pairs design
Repeated Measures Design
useful when trying to compare conditions instead of participants
Order Effects
results may differ depending on which conditions come first
Counterbalancing
using other groups of participants where the order of the conditions is reversed