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media > Unit 2 pre production and planning > Flashcards

Unit 2 pre production and planning Flashcards

1
Q

purpose of media production

A

entertainment, education and promotion

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2
Q

name three financial constriants

A

staffing, location, legal cost, transport resources

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3
Q

types of revenue streams-sponsorship

A

money paid by a brand to be a associated with a media product

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4
Q

crowd funding and examples

A

public contribution for example gofund me, kickstarter

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5
Q

corporate finance

A

a buisness investing in hope of a return

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6
Q

advertising

A

payment in return for usage of promotional material

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7
Q

franchising

A

intellectual property is licensed to other partners for commercial use

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8
Q

revenue stream

A

a method for raising money which could involve risk reward and loss

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9
Q

time constraints

A

production that needs to meet the deadline if not it could cause the project to fail or financial lost

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10
Q

resources available for a specific amount of time

A

filming location for TV show, sound studio for recording a radio advert, hiring of catering facilities for a location shoot

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11
Q

What is the BBFC

A

brittish board of film classification classifiying all films distributed in the UK

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12
Q

ASA

A

advertising standards agency and it regulates all broadcast and non broadcast advertising

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13
Q

What is IPSO

A

independent press standard organisation and it regulates all press and magazine

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14
Q

Ofcom

A

office of communication regulates all broadcast across uk television

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15
Q

PEGI

A

pan european game information and it classifies all video game content

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16
Q

W3C

A

world wide web consortium regulates online media

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17
Q

PRS

A

performing rights society for music-regulates all music content

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18
Q

Freedom of information

A

Public has the right to access information held by public sector organisation

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19
Q

Data protection act

A

if you collect personal data through journalistic investigation or social media campaign the DPA must be adhered to or you could face lawsuit

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20
Q

Libel

A

could face lawsuit if you post untrue damaging information in written form that could be in imagrey or radio broadcast

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21
Q

slander

A

same legal implication as libel and involves making false statements in written form

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22
Q

formal client brief

A

scheduled meeting to take place between client and producer showing a written document which will outline rules and regulations

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23
Q

informal brief

A

client will discuss requirements over the phone no documentation just verbal agreement

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24
Q

negotiated brief

A

client and producer will work together to create a brief before any written documentation is provided

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25
Q

contractual brief

A

Brief is outlined within a contract of employment

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26
Q

lender

A

Client will publish an advert on what needs to be created, they will request bids from production companies who will send their brief in which has costs timescales and methods

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27
Q

commissioned brief

A

Client hires an independent company to create a product for them, they create their own research,proposal,planning then create a product

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28
Q

implicit

A

Inferred from the brief and you have interpret what is said

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29
Q

Open

A

Some freedom to make a decision on how to make a media product

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30
Q

Constraint

A

A boundary that the project must work within legal ethical and the cost

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31
Q

explicit

A

this is clearly stated and must be met when creating a media product

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32
Q

mindmap

A

thoughts and ideas written off a central hub

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33
Q

Mood board

A

collection of images words, fonts and objectives to create a feel for the product

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34
Q

Blue sky thinking

A

A group of people getting together with an empty piece of paper writting down ideas

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35
Q

swot analysis

A

strengths weaknesses opportunities and threats

36
Q

Age-client brief

A

the age of the target auidence can impact the complexity of the language used. It can be defined in specific and descriptive groups

37
Q

Gender-Client brief

A

Sterotypically assumed to be interested in different things. Modern society has changed this idea now designed to appeal to all genders

38
Q

Ethnic groups-Client brief

A

culture, heritage and religion all need to be considered so offence isnt caused

39
Q

Geo demographics-client brief

A

The location of the target auidence and how it effects their feelings towards their nationality or region

40
Q

Sexual orientation-client brief

A

The preferences of the group can change who the product is targetted to aswell as the language

41
Q

Mainstream auidence

A

appeals to everyone

42
Q

niche auidence

A

you need to analyse the preferences of the group

43
Q

social economic grades

A

A-high mangerial lawyer

B-intermediate mangerial teacher

C-Shop manger,office manager

C2-skilled manual worker,nurse, chef

D-Semi skilled worker, unskilled worker, waiter shop worker

E-state pension and benefits unemployed

44
Q

Aspirer

A

wants status brands, luxury brands, attracted to new innovated brand

45
Q

Explorer

A

likes to discover new things and attracted to new innovated brand

46
Q

Mainstreamer

A

40% of the population and uses trusted brands which are value for money

47
Q

Reformer

A

self esteemed, self improved not influenced by status or material things

48
Q

Resigned

A

Older people with built up attitudes put there trust in institutions and traditions

49
Q

Succeder

A

High status they believe they deserve the best

49
Q

struggler

A

has live for the day attitude

50
Q
A
51
Q

production

A

creation of media content

52
Q

Post production

A

Editing of material produced, present to client and auidence, review of finished product

53
Q

Project managment tools-Task allocation

A

project broken down to specific tasks allocated to specific people

54
Q

Project management-scheduling

A

Whole project scheduled with specifc time frame and set milestones

55
Q

resource allocation

A

allocated to specifc tasks doing it quickly and effeciently so resources arent wasted

56
Q

Report creation

A

Allows communication to be given to different project members

57
Q

Production schedule

A

time table which allocates resources to a project, with final deadline

58
Q

Logistics

A

getting all personel props and equipment in the right place,involves checking location, risk assesments and transportation of staff and equipment

59
Q

Individual release form

A

Personnel working for media production company need to sign the rights to their work

60
Q

Consent form

A

When recording in public permission is needed for those involved allowing voice and images

61
Q

Location form

A

Owner of location needs to give permission for their land to be used in production

62
Q

Audience research

A

gathered using a primary research and gets information based on size of audience, auidence preferences, willingness to purchase a product

63
Q

Market research

A

information which is primary and secondary shows who are they aimed at, do they make similar products, how successful it is and what features they have

64
Q

Production research

A

collect source material that can be used in the media product, determine what location and resources needed

65
Q

effectiveness of primary research

A

More accurate-direct, quick to response, up to date

people might lie, might not get a response, can take up time to do it,

66
Q

effectiveness of secondary research

A

saves time, get multiple, quick and easy

might not be reliable, might not be relevant

67
Q

proposal

A

A formally written plan produced for others to access the validity of the project. Shows costs and resources

68
Q

treatment document

A

gives a clearer understanding of what the final product will be, starting point for other documents like storyboards, scripts and shooting scripts

69
Q

production schedule

A

shows all resources and task required with the timescales, key milestones and dates, details of personnel, final deadline, details of resources, details of location

70
Q

evaluation of production schedule

A

allows you to plan ahead, helps you to see the running order, sets up target

may be limited in a specific task, changes cannot be made it once its released

71
Q

features of call sheet

A

location details-address

crew details-who is involved and contact details

transport schedule-who needs to be transported

health and saftey notes-locations, weather

filming schedule-when scenes occur

equipment-what is needed

facillities-where

contingencies-what happens if theres delays or issues

72
Q

evaluation of call sheet

A

well structured, shows exact time and date, shows props and costumes, characters, scenes, looks complicated

73
Q

evaluation of swot analysis

A

describes the weaknesses of the business, enables better planning see the effectiveness of the strategy, subjective threat could be seen an opportunity

74
Q

evaluation of risk assessment

A

potential hazards and risks, cheap, awareness of of work place, some things cant be predicted

75
Q

evaluation of storyboard

A

it gives a visual view of how the video will look like, easy to make,cheap, gives camera angles, no sound or movement, time consuming take time to draw shots, if not drawn accurately or clearly you cant understand it

76
Q

evaluation of shooting script

A

interior or exterior locations

easy to ammed

easy to make

location of scene

time of scene

no visual images

cant be seen visually

77
Q

visulisation diagram

A

planning with annotations, easy to create, key information of housestyle and colour, key layout for websites logos, lack of interactivity, no annotations you cant understand

78
Q

mood board

A

key information about house style and colours, easy to create, limited information, dont provide instructions

79
Q

flat plan

A

simple planning, cheap, quick and easy, no house style, lack of detail

80
Q

wire frame

A

insight into the product,you can see the font colour and images, hand drawn difficult to change, only works as an overview

81
Q

site map

A

quick and easy, website structure how its gonna link together, can only update with internet access, might be difficult to interpret

82
Q

prototypes

A

ensures final product meets needs, cheaper version, will not look like final model,

83
Q

page mock up

A

gives a realistic version on how the product will look like, easy to make and you can go back and change, 2d plan, lack interactivity, relies on annotations

84
Q

set design

A

logistics sees what needs to be put, see what needs to built , 2d , may lack spefifc mesurements

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