Unit 2 pre production and planning Flashcards
purpose of media production
entertainment, education and promotion
name three financial constriants
staffing, location, legal cost, transport resources
types of revenue streams-sponsorship
money paid by a brand to be a associated with a media product
crowd funding and examples
public contribution for example gofund me, kickstarter
corporate finance
a buisness investing in hope of a return
advertising
payment in return for usage of promotional material
franchising
intellectual property is licensed to other partners for commercial use
revenue stream
a method for raising money which could involve risk reward and loss
time constraints
production that needs to meet the deadline if not it could cause the project to fail or financial lost
resources available for a specific amount of time
filming location for TV show, sound studio for recording a radio advert, hiring of catering facilities for a location shoot
What is the BBFC
brittish board of film classification classifiying all films distributed in the UK
ASA
advertising standards agency and it regulates all broadcast and non broadcast advertising
What is IPSO
independent press standard organisation and it regulates all press and magazine
Ofcom
office of communication regulates all broadcast across uk television
PEGI
pan european game information and it classifies all video game content
W3C
world wide web consortium regulates online media
PRS
performing rights society for music-regulates all music content
Freedom of information
Public has the right to access information held by public sector organisation
Data protection act
if you collect personal data through journalistic investigation or social media campaign the DPA must be adhered to or you could face lawsuit
Libel
could face lawsuit if you post untrue damaging information in written form that could be in imagrey or radio broadcast
slander
same legal implication as libel and involves making false statements in written form
formal client brief
scheduled meeting to take place between client and producer showing a written document which will outline rules and regulations
informal brief
client will discuss requirements over the phone no documentation just verbal agreement
negotiated brief
client and producer will work together to create a brief before any written documentation is provided
contractual brief
Brief is outlined within a contract of employment
lender
Client will publish an advert on what needs to be created, they will request bids from production companies who will send their brief in which has costs timescales and methods
commissioned brief
Client hires an independent company to create a product for them, they create their own research,proposal,planning then create a product
implicit
Inferred from the brief and you have interpret what is said
Open
Some freedom to make a decision on how to make a media product
Constraint
A boundary that the project must work within legal ethical and the cost
explicit
this is clearly stated and must be met when creating a media product
mindmap
thoughts and ideas written off a central hub
Mood board
collection of images words, fonts and objectives to create a feel for the product
Blue sky thinking
A group of people getting together with an empty piece of paper writting down ideas
swot analysis
strengths weaknesses opportunities and threats
Age-client brief
the age of the target auidence can impact the complexity of the language used. It can be defined in specific and descriptive groups
Gender-Client brief
Sterotypically assumed to be interested in different things. Modern society has changed this idea now designed to appeal to all genders
Ethnic groups-Client brief
culture, heritage and religion all need to be considered so offence isnt caused
Geo demographics-client brief
The location of the target auidence and how it effects their feelings towards their nationality or region
Sexual orientation-client brief
The preferences of the group can change who the product is targetted to aswell as the language
Mainstream auidence
appeals to everyone
niche auidence
you need to analyse the preferences of the group
social economic grades
A-high mangerial lawyer
B-intermediate mangerial teacher
C-Shop manger,office manager
C2-skilled manual worker,nurse, chef
D-Semi skilled worker, unskilled worker, waiter shop worker
E-state pension and benefits unemployed
Aspirer
wants status brands, luxury brands, attracted to new innovated brand
Explorer
likes to discover new things and attracted to new innovated brand
Mainstreamer
40% of the population and uses trusted brands which are value for money
Reformer
self esteemed, self improved not influenced by status or material things
Resigned
Older people with built up attitudes put there trust in institutions and traditions
Succeder
High status they believe they deserve the best
struggler
has live for the day attitude
production
creation of media content
Post production
Editing of material produced, present to client and auidence, review of finished product
Project managment tools-Task allocation
project broken down to specific tasks allocated to specific people
Project management-scheduling
Whole project scheduled with specifc time frame and set milestones
resource allocation
allocated to specifc tasks doing it quickly and effeciently so resources arent wasted
Report creation
Allows communication to be given to different project members
Production schedule
time table which allocates resources to a project, with final deadline
Logistics
getting all personel props and equipment in the right place,involves checking location, risk assesments and transportation of staff and equipment
Individual release form
Personnel working for media production company need to sign the rights to their work
Consent form
When recording in public permission is needed for those involved allowing voice and images
Location form
Owner of location needs to give permission for their land to be used in production
Audience research
gathered using a primary research and gets information based on size of audience, auidence preferences, willingness to purchase a product
Market research
information which is primary and secondary shows who are they aimed at, do they make similar products, how successful it is and what features they have
Production research
collect source material that can be used in the media product, determine what location and resources needed
effectiveness of primary research
More accurate-direct, quick to response, up to date
people might lie, might not get a response, can take up time to do it,
effectiveness of secondary research
saves time, get multiple, quick and easy
might not be reliable, might not be relevant
proposal
A formally written plan produced for others to access the validity of the project. Shows costs and resources
treatment document
gives a clearer understanding of what the final product will be, starting point for other documents like storyboards, scripts and shooting scripts
production schedule
shows all resources and task required with the timescales, key milestones and dates, details of personnel, final deadline, details of resources, details of location
evaluation of production schedule
allows you to plan ahead, helps you to see the running order, sets up target
may be limited in a specific task, changes cannot be made it once its released
features of call sheet
location details-address
crew details-who is involved and contact details
transport schedule-who needs to be transported
health and saftey notes-locations, weather
filming schedule-when scenes occur
equipment-what is needed
facillities-where
contingencies-what happens if theres delays or issues
evaluation of call sheet
well structured, shows exact time and date, shows props and costumes, characters, scenes, looks complicated
evaluation of swot analysis
describes the weaknesses of the business, enables better planning see the effectiveness of the strategy, subjective threat could be seen an opportunity
evaluation of risk assessment
potential hazards and risks, cheap, awareness of of work place, some things cant be predicted
evaluation of storyboard
it gives a visual view of how the video will look like, easy to make,cheap, gives camera angles, no sound or movement, time consuming take time to draw shots, if not drawn accurately or clearly you cant understand it
evaluation of shooting script
interior or exterior locations
easy to ammed
easy to make
location of scene
time of scene
no visual images
cant be seen visually
visulisation diagram
planning with annotations, easy to create, key information of housestyle and colour, key layout for websites logos, lack of interactivity, no annotations you cant understand
mood board
key information about house style and colours, easy to create, limited information, dont provide instructions
flat plan
simple planning, cheap, quick and easy, no house style, lack of detail
wire frame
insight into the product,you can see the font colour and images, hand drawn difficult to change, only works as an overview
site map
quick and easy, website structure how its gonna link together, can only update with internet access, might be difficult to interpret
prototypes
ensures final product meets needs, cheaper version, will not look like final model,
page mock up
gives a realistic version on how the product will look like, easy to make and you can go back and change, 2d plan, lack interactivity, relies on annotations
set design
logistics sees what needs to be put, see what needs to built , 2d , may lack spefifc mesurements
