Unit 2: Microeconomics Flashcards
Demand
The quantity of a good or service that consumers are willing and able to purchase at a given price
Theory of demand
States that price of good increase = quantity demand decrease, and vice-versa
Ceteris paribus
All other things being equal (assumption in theory of demand/supply)
Economic theory assumptions
Consumers want to maximize utility (satisfaction gained from consumption) and are rational
Marginal utility
The additional satisfaction a consumer gains from consuming one additional unit of a good
Law of diminishing marginal utility
Marginal utility declines as more of good is consumed, hence price consumer is willing to pay for additional unit decreases, and hence there is an inverse relationship between quantity demanded and price
Why price increase = quantity demanded decrease
Income effect and substitution effect
Income effect
Price increase means consumers can afford less
Substitution effect
Price increase causes some consumers to switch to alternative good/service
Leftward movement along supply/demand curve
Contraction
Rightward movement along supply/demand curve
Expansion
Non-price determinants of demand
- substitute goods (actions of competitors)
- publicity
- demographic changes
- global events
- speculation
- marketing
- seasonality
- government policy
- trends/tastes
Price elasticity of demand (PED)
Measures responsiveness of quantity demanded to a price change
Price elastic demand
Price change leads to a proportionally greater change in quantity demanded (flatter demand curve, PED > 1)
Price inelastic demand
Price change leads to a proportionally smaller change in quantity demanded (steeper demand curve, PED < 1)
Unit elastic demand
Quantity demanded changes in proportion to price (PED = 1)
Determinants of PED
- number and closeness of substitutes
- necessity of good
- proportion of income spent on good
- brand loyalty
- time period under consideration (demand more elastic in long run)
Calculating PED
%∆Qd / %∆P
Percentage change
difference / original value (x 100)
Interpreting PED
Always negative and written as such, but negative ignored to interpret value
Revenue
Money earned by a business from selling good/service (price x quantity)
Revenue for price elastic good/service
Price decrease = higher revenue
Revenue for price inelastic good/service
Price increase = higher revenue
Primary commodities PED
More inelastic (due to higher necessity, less substitutes)
Manufactured goods PED
More elastic (due to lower necessity, more substitutes)
Supply
The quantity of a good or service that producers are willing and able to produce/sell at a given price
Theory of supply
States that price of good increase = quantity supplied increase, and vice-versa
Why price increase = quantity supplied increase
Incentive of higher revenue/profits (incentivizes producers to enter market)
Non-price determinants of supply
- changes in costs of factors of production
- random shocks (e.g. natural disasters, weather, conflict)
- government intervention (e.g. taxes, subsidies)
- profitability of producing alternative products
- technological changes (can reduce costs of production)
- joint supply (production process yields multiple outputs)
- number of firms in market
Price elasticity of supply (PES)
Measures responsiveness of quantity supplied to a price change
Price elastic supply
Price change leads to a proportionally greater change in quantity supplied (flatter supply curve, PES > 1)
Price inelastic supply
Price change leads to a proportionally smaller change in quantity supplied (steeper supply curve, PES < 1)
Unit elastic supply
Quantity supplied changes in proportion to price (PES = 1)
Fully inelastic supply
Quantity supplied not at all responsive to price change (vertical supply curve, PES = 0)