Unit 2 Media Revision Flashcards
Sectors
What are the implications of a media production?
Success
Documents
Different media sectors require different pre-production documents to be filled in. Also, different roles will need to be involved in order to reach maximum success.
What are the different financial constraints for production of media product?
- Premises & Resources = things required for planning a project
- Staffing = Getting experienced and skillful personnel
- Location = The whereabouts of the planned shooting/scripting
- Transport = How you will get all the personnel and equipment to that desired location
- Legal Costs = Will this project breach any legal laws?
What are the legal issues in pre-production?
CDPA (Copyright, Designs and Patents Act) = To own your own creations without worrying about anyone stealing your products - an example of a breach of this would be someone using somebody else’s music (YouTube)
Intellectual Property = Concept or Idea - example of this is sonic or mario (Game/Film)
Data Protection = Protecting your personal information - example of this are apps and websites
Libel = Insult to someone’s character that has been printed out and published - example of this is a tweet about someone being against LGBT rights
Slander = Insult to someone’s character that may damage them (financially, reputationally or physically) - example of this is claiming a person is gay, lesbian, or bisexual, when it is untrue, in an attempt to harm their reputation.
Freedom of Information = Ask and receive information from public organisations - example of this would be making a request on a government website
Health and Safety at Work = Protect workers when they are at work - example of this would be
paperwork regarding everything revolving at your workplace and the dangers
What are the different revenue streams?
Advertising = This can be promoting an advert of any form in any form. These adverts can speak about games or films on billboards or TV to reach a larger audience
Sponsorship = allows companies to link with creators to promote their products to more people
Crowd Funding makes use of getting people to pay for your product and in return they get mentioned or get to do something for the product
Corporate Funding = working with businesses that give you large amounts of money but would have more control than the creator / founder of idea
Franchising = A business takes someones idea and turns it into a reality. In return, the creator of the idea can ask for a small cut from the company, like 10% or 20% cut.
Subscription Fees = allows customers to have more options by getting them to pay at a monthly rate or annual rate
What are the different ratings given to film?
U = Universal (available for anyone)
PG = Parental Guidance
12 = people over 12 can watch this, no-one under
15 = people over 15 can watch this, no-one under
18 = people over 18 can watch this, no-one under
R18 = Explicit content only over 18s can watch it, watch with caution
What are the regulators?
ASA (Advertising Standards Authority) = Making sure ads across UK media are following the rules.
BBFC (British Board of Film Classification) = It has the responsibility of classifying films, video tapes, discs and online content
PEGI (Pan-European Game Information) = European video game content rating system established to help European customers make informed decisions when buying games by using age recommendations
OFCOM (Office of Communications) = Government-approved regulatory for the broadcasting, telecommunications and posted industries of the UK
PRS (Peforming Rights Society) = Make sure artists get paid for what they make
IPSO (Independent Press Standards Organisation) = It has powers to launch standards investigations of whole newspapers, issuing fines up to £1million. It is the independent regulatory of the newspaper and magazine industry in the UK
W3C (World Wide Web Consortium) = The World Wide Web Consortium is an international organization committed to improving the web. W3C sets standards for the Web to facilitate interoperability and cooperation among all web stakeholders.
What is the USP?
The Unique Selling Point is the thing that is specified or unique about that product
What is a value proposition?
A value proposition is getting the customers to buy a product because it rewards them with something. “Buy this because it has this!”
What are the 9 factors that should be considered during planning of a product?
- Income Stream
- Quality
- Equipment
- Time
- Legal Regulators
- Ethical/Moral issues
- Personnel
- Budget
- Facilities
What are the different briefs?
Informal = No documentation provided. Client and producing organisation coming to a verbal agreement over product to be produced. Might be organised on a phone call and therefore details would be thoroughly explained through the phone.
Formal = Scheduled meeting between client and producer where client will outline requirements for the product. Written documentation will be provided for this meeting. The documentation will set out rules and regulations that need to be followed. This meeting allows the detail to be looked at, with follow-up meetings being arranged where initial ideas from the producing organisation can be discussed. Some of these formal meetings are conducted using video conferencing applications like Zooms or Teams.
Contractual = Brief is outlined within a contract of employment. Every important detail will be within the contract.
Negotiated = Client and the producer work together to develop a brief for the project and digital media product. Discussions will take place where the various aims and objectives will be agreed on before anything is formally written down.
Tender = Client will publish an advert that shows that they need media product to be created and request bids from production companies. Production companies then send in their brief, or pitch, in a meeting as a response to the advert. Within this response, production companies will show estimated costs, timescales and how the product will be produced
Commissioned = Client will hire a separate independent media company to create a media product for them. The media company will formulate their own research, proposal and planning for the project. They will then develop the product based on this. Whole process is overseen by a commissioner from the client
What are the different types of Requirements?
Explicit = Clearly stated in the brief, must include this in media product
Open = Some creative freedom with brief, allowing you to choose what you want to do or how to do it
Constraints = Boundaries that the project must work within. (Legal issues or deadlines will be mentioned here)
Implicit = Things that will be inferred from the brief or will need to be interpreted from what is said. (game for kids, needs to be colourful and not have blood/gore)
What are the factors for finding the right target audience?
Age
Gender
Socio-Economic = level of education / income level
Mainstream vs Niche
Sexuality
Ethnic Groups
Psychographics = interests, hobbies, religion
Geodemographics = location, citizenship
What is a call sheet?
Call Sheets are given to the cast and crew in advance of a day’s shoot, and they tell each crew member everything they need to know about a given shooting day, including location details, scenes to be shot, crew member phone numbers, times, necessary props or special effects, weather details, and more.
What is an asset log?
It is useful to create an asset log to detail all the content and media that will be used, together with meta data such as file and format specifications. You will also want to include workflow guidelines for editing and repurposing.
What is a production schedule?
A production schedule lists every single product that’ll be manufactured, including where and when they’ll be made. Should be in a changeable document where it can be updated and checked regularly.
