Unit 2 - Management of marketing and operations Flashcards

Question

Cons of E-commerce

Answer 1

* Goods cannot be seen or handled before purchase * Customers may not wish to disclose personal information online * No personal contact with organisation * Employees need training to maintain and update the website * Can be expensive to make and maintain a website

Answer 2

* Can be used on the move * Can often access free wifi to access internet

Answer 3

* People need to buy a smartphone, computer ect which is expensive * Training is needed to design the app * Internet connection depends on your location

Answer 4

* Customer receives the message instantly and directly * lots of customers can be targeted * Cheaper than other forms of advertising

Answer 5

* Can only include a small amount of text * Customers may recieve lots of texts and feel annoyed/fustrated * Need to have the phone number of the customer

Answer 6

* An e-mail can be sent any time * Documents and files can be attached * Email can be sent worldwide instantly at little cost * environmentally friendly

Answer 7

* viruses can be spread * Emails can fustrate or annoy the customer * Some emails may be filtered into the spam bin * employees may need training

Answer 8

* Large audiences can be reached * Adverts can be targeted towrads specific segments * The product can be shown from different angles * Demonstrations can be given

Answer 9

* The cost of advertising nationally on TV can be high * People might not watch adverts - Modern tech means that people skip ads * Ads are usually quite short, might not have time to take in all the information given

Answer 10

* The specific location of the customer can be targeted * Adverts can be kept by readers for reference later * Lots of informatin can be communicated * A free sample of the product can be given

Answer 11

* Not all newspapers are in colour * No sound or video demonstrations can be given * Some specialist newspapers can be expensive to buy and place adverts in

Answer 12

* Free advertising if the report is positive * National media reports can reach large audiences * Local radio stations can reach people locally

Answer 13

* Not all media reports are positive - they also tell people about the negative impact of business * The whole situation might not be reported by the media; facts might be missed out or be misleading

Answer 14

* Special offers * Free samples * Celebrity endorsement * Ethical marketing

Answer 15

Providing a discount when a product is bought, encourages people to buy a product and return to the business

Answer 16

A 'taster' of the product. Allowes people to try the product without buying it Costs the business to provide the samples and people may not buy them

Answer 17

* Customers are attracted to a product because it is associated with a celebrity * Higher prices can be charges as the prduct is seen as exclusive to a celebrity * Money can be saved on marketing if the celebrity is well known

Answer 18

* Not everyone will like a particular celebrity * THe companys reputation could be damaged if the celebrity gets a bad name * Getting a celebrity to endorse a product can be expensive

Answer 19

* Cutting down on the volume of paper used (fewer posters ect.) * Not being misleading in the way it presents information in its adverts * COmplying with discrimination laws and good business practice in its adverts * Ensuring its marketing activites do not offend beliefs that different people may have

Answer 20

Used to find out what customers want and what competitors are doing * make sure they are providing the goods and services people want * To make sure they're ahead of competition

Answer 21

* The research is more up-to-date than the previous existing information * The information has been gathered for a specific prupose and is therefore more relevent to the business needs

Answer 22

* Can be expensive to carry out * can take a long time to carry out - time is money * People need to betrained in carrying out field research which can be expensive

Answer 23

* Easy to obtain as the research as already been conducted * Usually cheaper to gather then field research - saving money * Decisions can be made quickly because the information already exists

Answer 24

* Research carried out for a different reason - information less reliable * Information may not be up to date * Information may have been biased - wrong decisions made

Answer 25

* personal interview * focus group * Postal survey * Telephone survey * Online survey * Hall test * Observation * electronic point of sale (EPoS) * Social networking site

Answer 26

* The interview can encourage the respondant to answer questions * the interviewer can ask the person they're interviewing to clarify a point * Body language and facial expressions can be observed

Answer 27

* It is time consuming and expensive to carry out * The interviewer will need training in interview skills * Fewer responses than a survey

Answer 28

* The feelings and views of people can be observed * Points can be clarified * Body language can be viewed

Answer 29

* Time consuming and expensive * Information can be difficult to analyse * The sample of people used may not reflect the sentiments of the whole population

Answer 30

* Cheap to send the survey to large amounts of people and globally * People can complete the survey at their own pace at a time that suits them

Answer 31

* People need to open the mail to send it back; may not do this * Can take time to get the information back * No opportunity for the respondant to clarify info * Survey has to be designed carefully so info is not misinterpreted

Answer 32

* Large amounts of people all over the country can be contacted * Less expensive to carry out than a personal interview * INformation is obtained instantly * Points can be clarified

Answer 33

* People might not want to participate in a telephone survey * unstuitable for large surveys as people are often only willing to answer a short survey

Answer 34

* A link to the survey website can be sent to large numbers of people * Do not need to spend money of printing surveys * People from all over the world can participate

Answer 35

* Relies on people having a connection to the internet * No personal contact

Answer 36

* product is tried by the participant, how can report back their actual experience * inexpensive to carry out

Answer 37

* Opinons and views can be difficult to analyse * The participent may not say how they really feel as to not appear as rude

Answer 38

* Facts and figures are gathered, which are easier to analyse than opinons * People being observed might not be aware so they should act naturally

Answer 39

* Those being observed are not usually asked for their opinon or to give an explanation as to why they did or did not do something * There are privacy and ethical issues to consider when observing people

Answer 40

* Large quantities of information can be gathered * the information gathered is factual and not just opinons

Answer 41

* It can be expensive to purcahse and EPOS system - especcial for a small business * No opportunity to gain the opinon of the customer

Answer 42

The price charged by a supplier to purchase raw materials ## Footnote Costs need to be kept as low as possible to make a profit Low Costs will improve the cash flow of a business

Answer 43

How good the raw materials are ## Footnote Without high quality raw materialsm the finished product will not be of a high quality Low quality raw materials will probably result in higher wastage

Answer 44

How long it will take to recieve the raw materials from when an order is placed ## Footnote Some raw materials need to be used quickly or they might go off Without raw materials being delivered on time, production might have to stop, which is costly

Answer 45

How many raw materials are required ## Footnote THere need to be enough raw materials avaliable to allow production to continue, however, not too much otherwise this can be expensive for storage Correct quantites of raw materials are required to satisfy customer demand

Answer 46

Where the supplier is located ## Footnote The further away the supplier is, the longer the raw materials will take to be delivered The cost of transporting products has to be considered

Answer 47

reliability - Will the supplier deliver when they say they will? Reputation - What people think of the supplier ## Footnote IF the supplier does not deliver on time, thism ihgt cause production to stop and cusotmers might not het their order on time. Suppliers with a good reputation are likely to bet more business compared to one that has a reputation

Answer 48

How much space the business has in a warehouse to hold the raw materials until they are needed ## Footnote Raw materials might be wated if they cannot be stored in the correct place Storage costs can be expensive

Answer 49

Stock includes: Raw materials from suppliers Prodcuts that are currently being made Products that are finished being made

Answer 50

* Production might stop if there are not enough materials * customers mihgt not receive theri orders on time * Unexpected orders cannot be met

Answer 51

* It costs money to store stock * Stock has a higher risk of being stolen * Stock has a higher risk of going out of date * Money is tied up in stock that could be used for other purposes * If social factors change the stock might be wasted

Answer 52

* The actual product being made * THe quantity of the prduct that needs to be made * the way the business will make sure the product is of a high quality * the way stock is managed * the resources avaliable

Answer 53

When one product is made from start to finish before another one is made. Usually results in a one off product being made

Answer 54

* The customer gets exactly what they want and this can increase their satisfaciron * High prices can ften be charges because a unique product is being made * Designs can be changed to suit each customers own requirements

Answer 55

* Specialist tools and equipment mihgt be needed, which can be expensive to buy * Can't always buy raw materials in bulk and might miss out on cost savings from bulk buying * Can take a long time to make a unique product and this might mean the employee loses motivaotin

Answer 56

When a gourp of identical proucts are made at any one time. All products in the batch move onto the next stage of production at the same time. Machienery is used

Answer 57

* Batches can be changed to suit the requierements of the cusomter, which results in higher customer satisfaction * Raw materical can be bought in bulk, therefore saving money * no need for highly skilled workers, so cotsts are kept down

Answer 58

* Equipment and employees might nt have anything to do between batches, which costs money * Many mistakes in one tiem can result in the whole batch being wasted, which costs money and wastes time * The cost of wach item might be high if the batch size is small so the price charges to the customer might be higher

Answer 59

Parts are added to the product as it goes along the production line - Uses machinery Every product is the same

Answer 60

* Large amounts of identical products are made * Raw materials can be bought in bulk, saving money * Machinery can work 24/7

Answer 61

* The individual customer's requirements cannot be met because each product is indentical * If a fault occurs during production this can cause the whole production line to stop * Large demand for products is needed because hey are made in large quantities

Answer 62

* Employees can be creative and use their own initiative * Labour is usually readily avaliable * No need to purchase expensive equipment * One-off and unique products can be made easily

Answer 63

* It is expensive and takes time to recruit, selcet and train new employees * Employees require specialist skills, which can take time to learn and ay have to undertake training * The quality of the work can be inconsistant

Answer 64

* Machinery can work 24/7 * The product being made is of a standerised quality * Employees require fewer skills to work machinery compared to labour intensive production

Answer 65

* Expensive to buy machines and equipment * Individual customer requirements cannot be met * Breakdowns can e expensive and cause production to stop

Answer 66

* Customers are more likely to make repeat purchases * A good reputationo is gained, which will encourage new customers * Customers are less likely to buy from a competitor * Profit and sales can be maximised * The market share of the business will grow * Wastage will be minimised, which elps protect the environment * Easier to recruit staff to work in a business with a good reputation

Answer 67

* Use high quality raw materials * Make sure employees have the required skills and recruiting the best employees * Maintaining machinery/technology * Use quality control * use quality assurance * Use quality management

Answer 68

Pro: Ensures only the best possible inputs are used Cons: Might cost more for quality raw materials Requires a reliable and reputable supplier

Answer 69

Pros: Fewer errors will be made as employees will knnow what theyre doing Accidents are less likely to happen Cons: Time ocnsuming to train emplyees - might involve time away from their job Can be expensive to provide training

Answer 70

Pros: Any faults can be discovered before they become a bigger problem Cons: Checking equipment can be expensive Production might have to stop as its being checked Might involve the use of a specialist company

Answer 71

Pros: Less time consuming than quality management Cons: Erros are only discovered at the end of the produciton process - wasteage could be high

Answer 72

Pros: Errors in production can be spotted quickly Cons: More expensive to check for errors during produciton compared to just the end

Answer 73

Pros: Product constantly checked to minimise wastage More thorough than quality control employees work together on ensuring quality - good for teamwork and motivaiton Cons: requires commitment from everyone in the business Quality policies and procedures need to be implemented and strictly followed

Answer 74

* Minimise wastage * Recycle as much as possible * Try to minimise packaging * Prevent pollution

Answer 75

* They can gain a good reputation and possible recongnition * wastage costs can be produced * Products that are seen as 'ethically produced' can be charged as a higher price * They can have a competitive advantage over other businesses

Answer 76

* It can be expensive to purchase environmentally friendly materials and fuel * Suppliers of ethically produced raw materials may charge more * Training on appropriate waste disposal methods might be expensive