UNIT 2 ( LESSON 1) Flashcards
The set of values, beliefs, rules, and institutions held by a specific group of people. _______ is highly complex portrait of a people
Culture
The belief that one’s own ethnic group or culture is superior to that of others. _______ can seriously undermine other cultures.
Ethnocentricity
Detailed knowledge about a culture that enable a person to work happily and effectively within it.
_________ improves people’s ability to
manage employees, market products, and conduct negotiations in other countries.
Cross-Cultural Literacy
A group of people who share a unique way of life within a larger, dominant culture.
It can differ from the dominant culture in language, race, lifestyle, values,
attitudes, or other characteristics.
They are often glossed over by our impressions of national cultures. They share purchasing behaviors rooted in lifestyles or values that
allow marketers to address them with single worldwide campaign
Subculture
These are all the technology used in a culture to manufacture goods and provide services.
_____________ is often used to measure the technological advancement of a
nation’s markets or industries
Material Culture
Ideas, beliefs, and customs to which people are emotionally attached to.
It include concepts such as honesty, freedom, and responsibility. _______ are important to business because they can affect such things as a people’s work ethic, desire for material possessions, and focus on individuality versus the group.
Values
__________ reflect a people’s underlying values.
These are positive or negative
evaluations, feelings, and tendencies that individuals harbor toward objects or concepts.
Attitudes
Appropriate ways of behaving, speaking, and dressing in a culture.
Manners
The habits or ways of behaving in specific circumstances that are passed down through generations
Differ from manners in that they define appropriate habits or behaviors in specific situations.
Customs
______________ is behavior, often dating back several generations, that is practiced by a homogenous group of people.
The celebration of the Dragon Boat Festival in China and the art of belly dancing in Turkey are both _________. A popular custom is behavior share by a heterogenous group or by several groups
- Folk-Customs
__________ embodies a culture’s fundamental organization, including its groups and
institutions, its system of social positions and their relationships, and the process by which its resources are distribute.
_________ plays a role in many aspects of business, including production-site selection, advertising methods, and the costs of doing business in a country
Social Structures
_____________ is a collection of two or more people who identify and interact with each
other. Examples include family, friends, work teams, volunteer groups, self-help groups, religious communities, sport teams, investment groups, and study groups.
Social Group
________________ is a small group of people who share close personal relationships that form early in lie and endure through time.
________, such as one’s family and close friends, are instrumental to personal identity and development. These groups pass along a culture’s main foundational concepts.
Primary Group
______________ is larger, less personal, and less enduring than a primary group.
Typically develop later in life and are established to achieve a specific goal
such as company employees belonging to a project team
Secondary Group
___________ is one that people use as a standard (or reference) for their own
preferences, beliefs, attitudes, or behaviors. _________ groups help people determine if they are in conformity with the standards of members of the group to which they belong or aspire to belong.
These groups are often characterized by opinion leaders.
The Reference Group
