Unit 2 - International Marketing Flashcards

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1
Q

Produkt…

A) Segmentation B) Retention C) Portfolio D) Strategie E) Identity F) Advantage

A

Produkt portfolio

->Produktportfolio

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2
Q

Marketing…

A) Segmentation B) Retention C) Portfolio D) Strategie E) Identity F) Advantage

A

Marketing strategie

Marketingstrategie

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3
Q

Competitive…

A) Segmentation B) Retention C) Portfolio D) Strategie E) Identity F) Advantage

A

Competitive Advantage

Konkurrenzvorteil/Wettbewerbsvorteil

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4
Q

Market…

A) Segmentation B) Retention C) Portfolio D) Strategie E) Identity F) Advantage

A

Market segmentation

Marktsegmentierung

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5
Q

Customer…

A) Segmentation B) Retention C) Portfolio D) Strategie E) Identity F) Advantage

A

Customer retention

Kundenbindung

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6
Q

Brand…

A) Segmentation B) Retention C) Portfolio D) Strategie E) Identity F) Advantage

A

Brand identity

Markenidentität

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