Unit 2 Flashcards
What are aspirations?
Hopes for the future
What are values?
General feelings about desirable behaviour and goals.
What are beliefs?
Beliefs are more specific and detailed than values. They are less about the way that people think things ought to be and more about the way they think they are.
What are attitudes?
Attitudes refer to how, at a given time and place, people think and feel about another person, an event or an issue.
What are three external factors that influence needs, wants and aspirations?
- marketing and advertising
- peer pressure
- trends, fashions and role models
What is marketing?
- includes advertising, selling and delivering products to people
- everything a company does to acquire customers and maintain a relationship with them
What is promotion?
- refers to paid-for marketing activities, includes advertising
What is public relations (PR) ?
- specific part of promotion that is known as ‘below the line expenditure’, more implicit
What is culture?
Norms - behaviour and attitudes across social groups.
The UK has a strong culture of home ownership.
What is the feedback effect?
When people’s feelings affect how they behave. The link between thoughts, feelings and behaviour is clear and can be traced back to attitudes and so to our personal values.
What are two main ways in which people use their savings or investment fund when it matures in the future?
- capital growth or income
What is a portfolio?
The variety of different long-term savings and investments products an investor chooses.
What are friendly societies?
Mutual organisations that offer their members a wide range of financial products.
What are annuities?
A financial product that offers a guaranteed income stream, usually for retirees.
What do stockbrokers do?
Carry out deals for people who want to buy and sell shares, bonds and other instruments.