Unit 2 : Financial Capability for the Medium and Long Term Flashcards
As people move from childhood into adulthood and then grow older, according to what do their needs and wants change?
- Their lifestyle
- The prevailing culture of the society in which they live
- The size of their family
- Their ability to afford products
What are the 5 main long-term financial products?
- Medium and longer term savings
- Investments
- Pensions
- Longer-term borrowing
- Insurance
Why do people invest?
To save for a longer term want or aspiration. It is different from a long-term savings product because it is more risky but can bring a higher return.
Give 2 examples of longer-term borrowing products.
- Mortgage: a loan secured on the value of the property being purchased
- Hire Purchase: secured consumer credit to finance items such as cars and furniture
What is a decision to buy a financial product influenced by?
Internal and external factors
What is the key internal factor that affects someone’s choices?
Their own personal set of values, beliefs and attitudes - these will affect the way people manage their money
What are the 5 internal factors that influence a decision to satisfy a need or want and therefore to buy a financial product?
- Values
- Beliefs
- Attitudes
- Perceptions
- Preferences
What are values?
General feelings or beliefs about desirable behaviour and goals. They involve the concepts of ‘good’ and ‘bad’ and how people think things ought to be.
What are beliefs?
Beliefs are more specific and detailed than values, they are less about the way people think things ought to be and more about the way they think they are.
What can beliefs be?
Religious, free speech, enterprise and fairness
What are attitudes?
Attitudes refer to how, at a given time and place, people think they feel about another person, event or issue.
What are perceptions?
People’s perceptions represent their understanding of the world around them. Their perceptions affect the way they feel about the financial products that they are surrounded with.
What are preferences?
People have certain preferences for particular products, and these will depend on their values, beliefs and attitudes.
What are external factors?
Those that are not within your control, but are imposed from outside
What are the 3 external factors that influence a decision to satisfy a need or want and therefore to buy a financial product?
- Marketing and advertising
- Peer pressure
- Trends, fashions and role models
What is marketing?
The activities associated with buying and selling a product or service, i.e. everything a company does to acquire customers and maintain a relationship with them
What does marketing include?
Advertising, selling and delivering products to people
What can marketing be subdivided into?
Promotion and Public Relations
What does promotion refer to?
Paid-for marketing activities, including advertising
What does promotion include?
All activities that aim to:
- Communicate with people
- Inform them of goods and services
- Persuade them to buy
What is advertising part of?
Promotion - it is used to inform and persuade
What can advertising carry?
Explicit (overt buy me now! message) and implicit messages (lifestyle and fashion message)
Who uses advertisements?
The media (television and radio - broadcast media, newspapers and magazines - print media, online - electronic and social media, cinema, hoardings, posters and billboards - other media) as well as banks, building societies and insurers
Give 7 examples of other promotional media.
- Carrying out product trials
- Offering money off
- Bogof
- Running customer competitions
- Sponsoring teams or events
- Special credit terms
- A bank may offer cash back to customers who use its credit card