Unit 2 exam Flashcards
Which of the following is at the heart of the ethical practice of public relations?
doing the right thing
Mill’s approach to ethics recommended
doing that which brings the greatest happiness for the greatest number
Which of the following is NOT a basic value that the PRSA code of ethics addresses?
authenticity
Ethical scandals continue to occur in fields from government to business to education to public relations: true or false
true
By posing the critical question “Are we doing the right thing” to management, public relations practioners become the “conscience” of an organization: true or false
true
Which principle established in the U.S. Constitution often leads to conflicts between lawyers and public relations practitioners?
freedom of speech
Which of the following is not true about the First Amendment?
Public relations practitioners should disregard it as they go about their business.
The overriding concern the SEC has is that
All investors have an opportunity to learn about material information as promptly as possible
Normally, lawyers suggest that the less said by an organization prior to its day in court, the better: true or false
true
Cybersquatting and “click fraud” are just 2 examples of legal issues surrounding the World Wide Web: true or false
true
Similar to other top-level managers, public relations managers need to
all of the above
plan, budget, set objectives
Which of the following is not a “coveted ability” in the practice of public relations?
to be glib
Professors James Grunig and Todd Hunt said public relations practitioners perform what organizational theorists call a(n) ______ role
boundary
Quick response to crises is important, but the ability to think strategically and to plan are just as important in the practice of public relations: true or false
true
When a public relations department reports to the director of marketing or advertising, the department’s focus is still on the entire organization and not just on promoting or selling a particular product or service: true or false
false
From plotting a political campaign to promoting a product to confronting a crisis, the first step in solving any public relations challenge is _______.
to conduct research
The word research commonly conjures up methods, including all except
intuitive information
Which of the following is not a characteristic of secondary research?
It is very expensive
Research is the systematic collection and interpretation of information that increases understanding: true or false
true
Descriptive surveys are concerned with cause and effect: true or false
false
Responsibilities of the CEO
protector of the brand
image, strategy, etc