Unit 2 developing a marketing campaign

Question 1

what does SMART stand for

Answer 1

Specific
Measurable
Achievable
Relevant
Time bound

Question 2

what does PESTLE stand for

Answer 2

Political
Economic
Social
Technological
Legal
Environmental

Question 3

what are the 7ps

Answer 3

Product
Price
Place
Promotion
People
Process
Physical evidence

Question 4

what are the 6 marketing aims

Answer 4

to understand customers wants and needs
diversification
increase profitability
increase market share
increase brand awareness/loyalty
develop new products