Unit 2 (Ch. 11, 15, 16) Flashcards
What is public opinion?
How the public feels about a particular issue or set of issues at any given time
How many people do national polls usually survey?
1500
Define demography.
The composition of a particular human population, the study of statistics such as births, deaths, income, race, gender, etc.
What is political socialization?
The process through which individuals acquire their political beliefs and values
What affects political socialization?
Family, gender, peers, school, media, religion, region, race, and age
How is public opinion measured?
Election results, personal contacts, media reporting, and polling
What is political ideology?
The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
How do we predict how people will vote?
Polling
What are the most common polling methods?
Straw polls, exit polls, tracking polls, entrance polls, and push polls
Which types of people are most likely to vote Democrat?
Unmarried women, Jewish people, middle class, cities, labor unions, younger voters
Which types of people are most likely to vote Republican?
White males, elderly, suburbs, upper class, Mormons
What do Conservatives believe in?
Limited government involvement, big government will infringe on personal and economic rights
What do Liberals believe in?
Favor interventionist government, social services, and the protection of minorities, women, elderly, environment
How do men and women differ on political issues?
Women tend to be more liberal and favor government assistance and limited military intervention
Describe Literary Digest and the 1936 presidential election.
Predicted that Alfred M. Landon would beat FDR, but FDR won in a landslide vote
Inaccurately predicted the winner because it only asked automobile owners in a voluntary response straw poll too far in advance to the election
Describe the outcome of the 1948 presidential election.
Gallup and other pollsters inaccurately predicted that Thomas E. Dewey would beat Harry S. Truman
Who is George Gallup?
Founder of scientific polling methods and Gallup Poll
What is the typical accepted sampling error range?
Plus or minus 3%
Describe push polls.
Push polls have strongly worded questions that influence that respondent to answer in favor of the surveyor’s opinion
Describe tracking polls.
Continuous polls that allow campaigns to track its daily changes in support