Unit 2 Flashcards

1
Q

What is Organic growth

A

It occurs when a business sells more of its products.

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2
Q

What is External growth

A

It occurs when a business joins together with another business

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3
Q

What is a merger

A

It occurs when two or more businesses join together to form a new business

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4
Q

A takeover occurs when …

A

One business gains control of another

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5
Q

A franchise occurs when …

A

One business (a franchisor) sells the rights to its name and products to another (a franchisee)

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6
Q

Economies of scale occurs when…

A

The cost per unit falls as a business expands

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7
Q

Diseconomies of scale occurs when

A

The cost per unit increases as a business expands

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8
Q

A flotation occurs when…

A

A private limited company (ltd) becomes a public limited company (plc) and has its shares listed on the stock exchange

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9
Q

The stock exchange is …

A

A market for shares of public limited companies. Large number of shares are being bought and sold all the time

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10
Q

A market leader is

A

the biggest firm in a market, eg it had the largest market share

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11
Q

Business ethics refers to …

A

Whether a business decision is seen as morally right or wrong. An ethical decision is made if what you think is right

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12
Q

Protectionist measures are

A

Policies that governments use to protect their own businesses against foreign competition

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13
Q

An import is

A

A product bought from abroad

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14
Q

A quota is

A

A limit on the number of foreign goods imported into a country

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15
Q

A tariff is

A

A tax on foreign goods imported into a company

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16
Q

A product portfolio is…

A

the collection of products that a firm produces

17
Q

A dog product has…

A

A low market share in a low market growth

18
Q

A cash cow product has…

A

A high market share in a low growth market

19
Q

A question mark product has

A

a low market share in a fast growth market

20
Q

A star product has

A

A high market share in a fast growth market

21
Q

The distribution channel describe (how…)

A

The ownership of a product passes from the producer to the finak customer

22
Q

What is a wholesaler

A

Someone who buys in large quantities from a producer and sells to retailers

23
Q

Retailers are …

A

Shops that sell direct to the customer

24
Q

Direct marketing occurs when…

A

There is a direct link from the producer to the customers with no imtermediaries

25
Q

A bank loan is

A

A sum of money given by a bank to a business. The money is repaid in instalments each month over a period of several years

26
Q

Mortgages are…

A

Loans from banks and buildings society that are used to buy land and buildings such as offices and shops

27
Q

Retained profits are…

A

Profits made in earlier years and kept by the business and used for a variety of reasons including payment for growth