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MIS > Unit 2 > Flashcards

Unit 2 Flashcards

1
Q

has an infinite set of possible values (signal tone or light flashes)

A

Analog

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2
Q

1 or 0 packet switiching

A

Digital

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3
Q

ability to handle parts of it crashing without the whole thing crashing

A

fault tolerance

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4
Q

network allows inter-connectivty between computers, faster and more secure but less area, usually owned by the organization that uses it

A

Local Area Network (LAN)

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5
Q

devices that modulates an analog carrier signal to encode digital information and also demodulate such a carrier signal to decode the transmitted signal

A

modem

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6
Q

a way of sending multiple signal or streams of information over a communications link at the same time in the form of a signal line

A

multiplexing

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7
Q

switching that requires dedicated point to point connections

A

Circuit Switching

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8
Q

switching that separates information

A

Packet Switching

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9
Q

a set of rules for communication (http)

A

protocol

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10
Q

network allows interconnectivity between computers, requires two or more LANs

A

Wide Area Network (WAN)

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11
Q

the internet directory service that allows sites to be discoverable and named

A

Domain Name Service (DNS)

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12
Q

the value used to identify a device connected to the internet

A

Internet Protocol (IP) Address

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13
Q

identify resources on the internet along with the application protocol needed to retrieve it

A

Uniform Resource Locator (URL)

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14
Q

principle that all Internet traffic should be treated equally

A

Net Neutrality

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15
Q

replacing computing resources with services provided over the internet

A

Cloud Computing

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16
Q

a negotiated agreement between the customer and the vendor that may specify the availability, serviceability, performance, operation or other commitment reuirements

A

Service Level Agreement (SLA)

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17
Q

where a firm subscribes to a third party software replacing service that is delivered online

A

Software as a Service (SaaS)

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18
Q

a collection of tables or files that store information + relationship among rows in a table

A

Database

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19
Q

Access, SQL Server, DB2, Oracle, MyQL

A

Top 5 DBMS

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20
Q

create data and tables, process the data and tables, administer data and tables

A

DBMS Functions

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21
Q

a licensed software that sits on top of the database tables and allows us to connect to the tables and pull data from those tables

A

DBMS

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22
Q

preserve data integrity, and reduce redundancy

A

Reasons to use a database

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23
Q

connects tables, only appears one time on a table

A

Primary Key

24
Q

non-key column or field in one table that links to a primary key in another table

A

Foreign Key

25
Q

stores data in tables that represent relationships using foreign key

A

Relationship (Relational Database)

26
Q

basic unit of data entry in a record (Column)

A

Field

27
Q

represents a set of related data (record)

A

Row

28
Q

type of database server that connects the database to the user, international standard language, can be used to create databases and DB structures

A

Structured Query Language (SQL)

29
Q

ask questions of a database and pull records that meet certain criteria

A

Queries

30
Q

the web page displayed when a user clicks on the ad

A

Landing Page

31
Q

Click/Impressions

A

Click through rate (CTR)

32
Q

advertisers pay each time a Web site visitor click on an ad

A

Cost per click (CPC)

33
Q

converting ad clicks/page clicks into sales

A

Conversion

34
Q

generating bogus clicks, either for financial gain, or attack rivals by draining their online ad budget

A

Click Fraud

35
Q

targeting user’s specific location for the purpose of delivering tailored ads or other content

A

Geotargeting

36
Q

the value of a firm calculated by multiplying its share price by its number of shares

A

Market Capitalization (market cap)

37
Q

search engine results returned and ranked according to relevance

A

Organic (or natural) Source

38
Q

the process of improving a page’s organic search results

A

Search Engine Optimization (SEO)

39
Q

files that track what you search on your computer, line of code websites use to remember if they have seen you before

A

Cookies

40
Q

refers to all efforts to get the word out to an entire group of potential customers in order to hit the few that may be currently interested in your product or service

A

push advertising

41
Q

is geared to draw visitors to your website when they are actively seeking your product or service

A

pull advertising

42
Q

the shift from most media items being produce in digital form rather than by physical atoms

A

Atoms to Bits

43
Q

having a job typically done by one person open to a group of people to try to solve

A

Crowdsourcing

44
Q

phenomenon whereby companies can make money selling a near limitless supply of products

A

Long Tail

45
Q

a company that focuses on a particular product or activity instead of various interests, like investing in a commodity, no physical store. conducts business solely online

A

Internet Pure Play

46
Q

a classification of software that monitors trends among customers and uses this data to personalize an individual customer’s experince

A

Collaborative Filtering

47
Q

the messenger that takes requests and tells a system what you want to do, represents the instructions to access another site’s data r plug into a platform

A

Application Programming Interface (APIs)

48
Q

allowing users to create the content on the website, facebook, wikipedia, and to an extent the app store

A

Peer Production

49
Q

controlled by webmaster

A

Web 1

50
Q

users contribute content, this is where the idea of peer production comes into play

A

Web 2

51
Q

assumes that users will share their information and makes them manually opt out if they do not want to share it

A

Opt Out

52
Q

when you are asked first every time your information is shared, this makes users feel more secure

A

Opt In

53
Q

Who has the most connections

A

Degree

54
Q

Who has the most power to keep the network together

A

Betweennes

55
Q

The distance to move all the way through a network

A

Closeness

MIS (2 decks)

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