Unit 2

Question 1

has an infinite set of possible values (signal tone or light flashes)

Answer 1

Analog

Question 2

1 or 0 packet switiching

Answer 2

Digital

Question 3

ability to handle parts of it crashing without the whole thing crashing

Answer 3

fault tolerance

Question 4

network allows inter-connectivty between computers, faster and more secure but less area, usually owned by the organization that uses it

Answer 4

Local Area Network (LAN)

Question 5

devices that modulates an analog carrier signal to encode digital information and also demodulate such a carrier signal to decode the transmitted signal

Answer 5

modem

Question 6

a way of sending multiple signal or streams of information over a communications link at the same time in the form of a signal line

Answer 6

multiplexing

Question 7

switching that requires dedicated point to point connections

Answer 7

Circuit Switching

Question 8

switching that separates information

Answer 8

Packet Switching

Question 9

a set of rules for communication (http)

Answer 9

protocol

Question 10

network allows interconnectivity between computers, requires two or more LANs

Answer 10

Wide Area Network (WAN)

Question 11

the internet directory service that allows sites to be discoverable and named

Answer 11

Domain Name Service (DNS)

Question 12

the value used to identify a device connected to the internet

Answer 12

Internet Protocol (IP) Address

Question 13

identify resources on the internet along with the application protocol needed to retrieve it

Answer 13

Uniform Resource Locator (URL)

Question 14

principle that all Internet traffic should be treated equally

Answer 14

Net Neutrality

Question 15

replacing computing resources with services provided over the internet

Answer 15

Cloud Computing

Question 16

a negotiated agreement between the customer and the vendor that may specify the availability, serviceability, performance, operation or other commitment reuirements

Answer 16

Service Level Agreement (SLA)

Question 17

where a firm subscribes to a third party software replacing service that is delivered online

Answer 17

Software as a Service (SaaS)

Question 18

a collection of tables or files that store information + relationship among rows in a table

Answer 18

Database

Question 19

Access, SQL Server, DB2, Oracle, MyQL

Answer 19

Top 5 DBMS

Question 20

create data and tables, process the data and tables, administer data and tables

Answer 20

DBMS Functions

Question 21

a licensed software that sits on top of the database tables and allows us to connect to the tables and pull data from those tables

Answer 21

DBMS

Question 22

preserve data integrity, and reduce redundancy

Answer 22

Reasons to use a database

Question 23

connects tables, only appears one time on a table

Answer 23

Primary Key

Question 24

non-key column or field in one table that links to a primary key in another table

Answer 24

Foreign Key

Question 25

stores data in tables that represent relationships using foreign key

Answer 25

Relationship (Relational Database)

Question 26

basic unit of data entry in a record (Column)

Answer 26

Field

Question 27

represents a set of related data (record)

Answer 27

Row

Question 28

type of database server that connects the database to the user, international standard language, can be used to create databases and DB structures

Answer 28

Structured Query Language (SQL)

Question 29

ask questions of a database and pull records that meet certain criteria

Answer 29

Queries

Question 30

the web page displayed when a user clicks on the ad

Answer 30

Landing Page

Question 31

Click/Impressions

Answer 31

Click through rate (CTR)

Question 32

advertisers pay each time a Web site visitor click on an ad

Answer 32

Cost per click (CPC)

Question 33

converting ad clicks/page clicks into sales

Answer 33

Conversion

Question 34

generating bogus clicks, either for financial gain, or attack rivals by draining their online ad budget

Answer 34

Click Fraud

Question 35

targeting user's specific location for the purpose of delivering tailored ads or other content

Answer 35

Geotargeting

Question 36

the value of a firm calculated by multiplying its share price by its number of shares

Answer 36

Market Capitalization (market cap)

Question 37

search engine results returned and ranked according to relevance

Answer 37

Organic (or natural) Source

Question 38

the process of improving a page's organic search results

Answer 38

Search Engine Optimization (SEO)

Question 39

files that track what you search on your computer, line of code websites use to remember if they have seen you before

Answer 39

Cookies

Question 40

refers to all efforts to get the word out to an entire group of potential customers in order to hit the few that may be currently interested in your product or service

Answer 40

push advertising

Question 41

is geared to draw visitors to your website when they are actively seeking your product or service

Answer 41

pull advertising

Question 42

the shift from most media items being produce in digital form rather than by physical atoms

Answer 42

Atoms to Bits

Question 43

having a job typically done by one person open to a group of people to try to solve

Answer 43

Crowdsourcing

Question 44

phenomenon whereby companies can make money selling a near limitless supply of products

Answer 44

Long Tail

Question 45

a company that focuses on a particular product or activity instead of various interests, like investing in a commodity, no physical store. conducts business solely online

Answer 45

Internet Pure Play

Question 46

a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experince

Answer 46

Collaborative Filtering

Question 47

the messenger that takes requests and tells a system what you want to do, represents the instructions to access another site's data r plug into a platform

Answer 47

Application Programming Interface (APIs)

Question 48

allowing users to create the content on the website, facebook, wikipedia, and to an extent the app store

Answer 48

Peer Production

Question 49

controlled by webmaster

Answer 49

Web 1

Question 50

users contribute content, this is where the idea of peer production comes into play

Answer 50

Web 2

Question 51

assumes that users will share their information and makes them manually opt out if they do not want to share it

Answer 51

Opt Out

Question 52

when you are asked first every time your information is shared, this makes users feel more secure

Answer 52

Opt In

Question 53

Who has the most connections

Answer 53

Degree

Question 54

Who has the most power to keep the network together

Answer 54

Betweennes

Question 55

The distance to move all the way through a network

Answer 55

Closeness