UNIT 2 4-6 Flashcards
he states that the material self is comprised of our body, the clothes we wear, our
immediate family, and the home where we live
William James
This pertains to the materials or physical or tangible elements in your life.
Material Self
These tangible elements may include your house, car, jewelry, money, gadgets, bags, shoes,
and the like.
Material Self
Part of Material Self
a. Home- our experiences in our life is often take place here. We treat our home as part of our
self.
b. Immediate Family-They are part of our material self.
c. Clothes- we choose what clothes to wear, and we come up with an identity with them.
d. Body- innermost part of the material self.
our experiences in our life is often take place here. We treat our home as part of our
self.
Home-
They are part of our material self
. Immediate Family
we choose what clothes to wear, and we come up with an identity with them.
c. Clothes
innermost part of the material self.
Body
Is the study of how people buy, use, and dispose of certain objects.
Consumer Behavior
He suggested that the reason for this has something to do with the conflicting processes
between the id, ego, and superego, which work unconsciously.
- Freud
driven by the “pleasurable principle. The —–wants only to achieve pleasure and
satisfaction and wants it without delay. Freud believed that we are born with this.
Id-
driven by the “reality principle”. The ———resides between id and superego and
evaluates which one has a better idea and, at the same time, considers reality
Ego
- Frued believed that this is the last part that is developed and is given to us by
our family and society. ——– is like a book that contains all the rules of the world. We
think that the ————– is always right. However, it is not. It is blindly accepting the rules of
the world without thinking about them.
Superego
is the mother of consumption.
Necessity
The role of products and services in our lives are now above their literal purpose, for they have
become the means through which we express our
“lifestyle”.
there are five stages in the so-called Buyer Decision Process:
1. Needs Arousal/Recognition
2. Information Search
3. Evaluation Behavior
4. Purchase decision
5. Post-purchase feelings
Philip Kotler
five stages in the so-called Buyer Decision Process:
- Needs Arousal/Recognition
- Information Search
- Evaluation Behavior
- Purchase decision
- Post-purchase feelings
, through the consumption of material goods that people can truly fulfill God’s desires . This should be done moderately.
Calvinist Principle
He also added that a person’s hard work justifies his/her consumption
Calvinist Principle
“No production without a need. But consumption reproduces that need.”
Marxist Perspectives
for him, it is society that determines consciousness.
Karl
max
Materials life, with its modes of production, defines the processes of the self; social, political,
or spiritua
Marxist Perspectives
A rather primitive belief that inanimate objects can be imbued with god-like powers.
Commodity Fetishism
In this context, this can pertain to how certain goods are given high monetary value with no
regard for the labor that went into its creation, thus effectively becoming but fetishized
commodities stripped off their human essence (
Commodity Fetishism
