Unit 2/3 quiz/test Flashcards
Public Opinion
How the public views certain issues (events, people, etc)
How is Public Opinion Measured?
Polls
Who created Polls and when?
George Gallup, 1930s
Pros of Polling
Low Margin of Error, Large Sample Size, Wording of Questions is unbiased, Random Sampling, Representative Sampling
Representative Sampling
The sample represents the demographic data of the population (ex: 50% women, 13% black, etc)
Straw Polls
Informal Sampling
Tracking Polls
Follows the same question over a period of time
Exit Polls
Collects Demographic data, used to create election projections
Pros of Polling (candidates)
Helps politicians determine which issues are important, can stay in touch with voters
Cons of Polling (candidates)
Politicians can become too influenced by polls, and can become followers of the population, rather than leaders
Gatekeeper (media function)
Media is in charge of what makes it onto the news
Scorekeeper (media function)
Media reports on polls, similar to a horse race
Watchdog (media function)
Media reports on major scandals, issues, and factchecks (ex: watergate)
Presidential Approval Rating
When a poll is conducted to see how much of the population approves of the current president
Open Ended Question
A question where the respondant can write their opinion in detail, not just one answer