Unit 2 Flashcards
1
Q
Define Market Reaserch
A
to identify and understand the needs of customers relating to price, quality, choice and convenience
2
Q
Define Primary Market Research
A
research you conduct yourself (or hire someone to do for you.)
3
Q
Advantages of Primary Market Research
A
Specific to the business
Provides detailed information
4
Q
Disadvantages of Primary Market Research
A
Time consuming
