Unit 2 Flashcards by Caterina González

Q

Buying habits

A

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Q

Economic situation

A

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Q

Govermet bureaucracy

A

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Q

Monetary regulations

A

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Q

Income distribution

A

Distribución de ingresos

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Q

Political stability

A

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Q

Growing/ developing/ expanding MARKET

A

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Q

launch/ bring out/ introduce A PRODUCT

A

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Q

free sample

A

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Q

discount

A

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Q

special offer

A

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Q

Retailer

A

Minorista

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Q

Distributor

A

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Q

Wholesaler

A

Mayorista

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Q

Domestic market/home market

A

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Q

Withdraw

A

Retirar

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Q

Slogan

A

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Q

Roll out a product

A

Lanzar un producto

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Q

License a product

A

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Q

Phase out a product

A

Eliminar un producto

Q

Retreat from a market

A

Retirada de un mercado

Q

Pull out of a market

A

Retirada de un mercado

Q

Break into a market

A

Indroducirse en un mercado

Q

Penetrate a market

A

Q

Saturate a market

A

Q

Get a foothold in a market

A

Afianzarse en un mercado

Q

Consumer profile

A

Q

Mass-market

A

Q

Speciality shops

A

Q

Per capita consumption

A

Q

Anti-globalisation movement

A

Q

Oversea market

A

Mercado exterior

Q

Marketing campaign

A

Q

Marketing budget

A

Q

Marketing strategy

A

Q

Market research / Market Survey / Market sector

A

Q

Product range

A

Gama de producto

Q

Product feature / product manager

A

Q

Advertising campaign/ advertising agency/ advertising slogan

A

Q

Brand awareness/ brand lotalty / brand image

A

Q

Sales figures

A

Cifras de venta

Q

Sales forecast

A

Previsión de ventas

Q

Sale targets

A

Objetivos de ventas

Q

Price promotion

A

Q

Price rise

A

Q

Price range

A

Rango de precios

Q

Cash cow

A

Fuente de dinero

Q

Financial year

A

Año fiscal

Q

Endorsment contracts

A

Contrato de patrocinio