UNIT 2 Flashcards
CHAPTER 6 START
describe the price of elasticity of demand
measures buyers’ responsiveness to price changes
describe elastic demand
- sensitive to price changes
- a large change in quantity demanded
- ex: soft drinks, cereal, clothing, electronics, cars
describe inelastic demand
- insensitive to price changes
- a small change in quantity demanded
- ex: medication, gas, electricity, cigarettes, post-secondary education
what are the different interpretations of elasticity of demand?
- if Ed > 1 demand is elastic
- if Ed = 1 demand is unit elastic
- if Ed < 1 demand is inelastic
EXTREME CASES - if Ed = 0 demand is perfectly inelastic
- if Ed = infinity demand is perfectly elastic
what is the formula for total revenue
price x quantity = total revenue
how do you calculate the total revenue test
- if inelastic: Price and Total Revenue move in the same direction
- if elastic: P and TR move in the opposite direction
how is supply elasticity different than demand
time is the primary determinant of the elasticity of the supply
- immediate market period
- short run
- long run
immediate market run
ex. toilet paper crisis in 2020 XD
short run
Demand tends to be more price inelastic in the short run as consumers don’t have time to find alternatives.
what is the cross elasticity of demand
measures responsiveness of purchases of one good to change in the price of another good
income elasticity of demand
- normal goods if elasticity is positive
- inferior goods if elasticity is negative
CHAPTER 7 START
know the law of diminishing marginal utility: as consumption of a good or service increases, the marginal utility obtained from each additional unit of a good or service decreases
utility
- not the same as usefulness
- subjective
- difficult to quantify
what is the difference between total utility and marginal utility
total utility is the total amount of satisfaction while marginal utility is the extra satisfaction from an additional unit of the good
what does consumer equilibrium mean
a consumer is in equilibrium when utility is “balanced (per dollar) at the margin
consumer allocates his or her income so that the last dollar spent on each product yields the same amount of extra (marginal) utility
what is the income effect?
the impact a price change has on a consumer’s real income
what is the substitution effect
the impact a price change has on a product’s relative expensiveness
explain the diamond-water paradox
the marginal utility of the last unit of water consumed is small because we consume a lot of water while the marginal utility of the last diamond is large because we consume few diamonds
CH.9 START
what is an economic cost
the payment that must be made to obtain and retain the services of a resource