Unit 16 (b) Flashcards
What is industry competitiveness
- describe major competitors
— identify barriers to enter
-concentration of buyers and suppliers
Conduct?
-identify main competitors
(Business hours, distance from you, how long been in business)
- customer loyalty
What is market potential?
= looking at the possibility of the demand for the product
Potential markets?
Niche, emerging, segment
Banded Products-potential opportunity
Conduct?
- Talk around get information
- raw materials needed
- packaging
What is Sales forecast?
Very important
Month by month
Expected levels of sales
Avoid unforeseen problems
How forecast sales?
Reality 🆚 predicted calculation
Conduct?
- estimated Profit
- steady revenue or not
- growth potential
What is access to market outlets
- Potential customers and marketing costs
- Location of industry
Conduct?
- Fast demand
- how often buy
- insurmountable obstacles
- distribute product
- workspace
Location of enterprise
Region, town, part of town, location relative to streets, type of location
Location and importance
You, customers, employees , strategic partners, potential investors
What are the concerns about location?
Cost, safety, traffic, facility requirements
Factors to consider when choosing your location
Identify your market
Collect data
Think like your competitors do
Knowing your equipment
- How will office structured
- what is business growth plans
- appearance
- facilities
- parking