Unit 1.3.2 Flashcards

0
Q

What are buyers and sellers?

A
  • Buyers: People or businesses that want to purchase something. They create demand
  • Sellers: People or businesses that want to sell something. They create supply
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1
Q

What is a market?

A

A market is any medium in which buyers and sellers interact and agree to trade at a price

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2
Q

What is demand?

A

The amount of good and service that people are willing and able to buy at a given price at a given time

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3
Q

What is market demand?

A

Refers to the sum of all individual demand for a particular good or service. Has to be effective

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4
Q

What is the relationship between price and quantity demand?

A

P ↓QD ↑

QD ↑P ↓

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5
Q

What is a demand curve?

A

The relationship between price and quantity demand. The vertical axis shows the price and the horizontal axis the quality demanded. The demand curve slopes down from left to right

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6
Q

What is a movement along the demand curve?

A

A change in price

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7
Q

Explain the shift of the demand curve

A
  • Left (decrease)

- Right (increase)

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8
Q

What causes the demand to shift?

A
  • Changes in tastes and fashions
  • Changes in income
  • Changes in population
  • Advertising
  • Changes in the price of other goods
  • Substitutes and complements
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9
Q

What are substitutes and complements?

A
  • Substitutes: goods that can replace another. If the price of the substitute increases the demand curve for the original good shifts to the right
  • Complements: goods that are consumed together. If the price a complement decreases the demand curve for the original good shifts to the right
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10
Q

What is supply?

A

The amount of a good or service that producers are willing and able to supply

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11
Q

What is market supply?

A

Refers to the sum of all individual suppliers of a particular good or service. Has to be effective

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12
Q

What is the relationship between price and quality supplied?

A

P ↑QS ↑

QS ↓P ↓

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13
Q

What is the supply curve?

A

The relationship between the price and quality supplied. The vertical axis shows the price and the horizontal axis the quality demanded. The supply curve slips up from left to rihht

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14
Q

What is the movement along supply curve?

A

A change in price

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15
Q

Explain the shift in the supply curve

A

Left (decrease)

Right (increase)

16
Q

What causes the supply curve to shift?

A
  • Change in cost
  • Change in the size of the industry
  • Imposition of a tax
  • Natural phenomena
  • New technologies
17
Q

What is the equilibrium point?

A

The quantity demanded is the same as the quantity supplied

18
Q

What are market forces?

A

Things that effect supply and demand i.e inflation recession

19
Q

What is market orientation?

A

Achieved when a business focuses its activities products and services around the wants and needs of the customers

20
Q

Name the benefits of market orientation

A
  • Gives a business competitive advantage
  • Brand loyalty may be achieved
  • Satisfied customers may recommend product or service
  • Increased brand loyalty makes it easier to charge a higher price