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SMAD 101 > UNIT 1.2 > Flashcards

UNIT 1.2 Flashcards

1
Q

What is Interpersonal Communication

A

one person is interacting with another person or group without the aid of a mechanical device
talking to someone face-to-face`

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2
Q

Machine-assisted interpersonal communication

A

technology-assisted communication - combines both interpersonal and mass communication situations,

allows the source and receiver to be separated by both time and space

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3
Q

Difference between Interpersonal communication and machine-assisted interpersonal communication?

A
  • More restrictions channels in machine assisted communication
  • More channels in interpersonal communication
  • Only one/two channels in Machine assisted communication
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4
Q

What is mass communication

A

process by which a complex organ w/ the aid of 1 or more machines produces/transmit a public message that is directed at a large hetero and scattered groups

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5
Q

What is Mass media?

A

Mass media are the channels used for mass communication

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6
Q

What is a media vehicle?

A

single component of the mass media, such as a newspaper, radio stations, TV networks, or magazine

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7
Q

What is a social trend?

A

Passive media was replaced by active participation in new social media such as facebook, youtube, and twitter

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8
Q

What are characteristics of media organizations?

A
  • produced by complex/formal organizations
  • have multiple gatekeepers
  • need a great deal of $$ to operate
  • exist to make a profit
  • are highly competitive
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9
Q

What is a gatekeeper?

A

Any person/group who has control over what material reaches the public

has positive and negative consequences

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10
Q

The internet is the most important channel of mass communication: true or false

A

TRUE

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11
Q

Emerging media trends

A
  • audience segmentation
  • convergence
  • increased audience control
  • multiple platforms
  • user-generated content
  • mobile media
  • social media
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12
Q

What is convergence?

A

as the process of coming together or uniting in a common interest or focus

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13
Q

What is CORPORATE convergence?

A

companies that were content providers, such as movie studios are records labels acquired distribution channels such as cable TV

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14
Q

What is SYNERGY?

A

turned to convergence to deliver every service imaginable, MOSTLY UNSUCESSFUL

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15
Q

What is OPERATIONAL CONVERGENCE?

A

when owners of several media properties in one market combine into a single effort

saves $$$, promotes it partner

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16
Q

What is DEVICE CONVERGENCE?

A

combines the functions of two or three devices into one mechanism, ex: the iPhone

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17
Q

What is MOBILE MEDIA?

A

mobile media can access the internet through programs called applications

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18
Q

What is SOCIAL MEDIA?

A

social media are online communications that use a special technique that involves participation, conversation, sharing, collaboration, and linkage.

social media has become influential in the mass communication process

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19
Q

Why did Media Communications change?

A

shift from agricultural society to an industrial one to an informational one.

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20
Q

What are the CHARACTERISTICS OF AN AGRICULTURAL MEDIA COMMUNICATIONS

A
  • less developed countries in this age

- print media (newspapers, distributed newspapers)

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21
Q

What is HARD/SOFT TECHNOLOGY?

A

hard technology - the tools
soft technology - how its used

hard - shovel
soft - manual on how to use it

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22
Q

What are the CHARACTERISTICS OF THE INDUSTRIAL AGE

A

-more centralized society, population in urban centers/cities
-workers producing tangible goods
-one way print (newspapers, books)
-electronic media (radio)
working a machine required literacy

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23
Q

What are the CHARACTERISTICS OF A INFORMATION AGE

A
  • ww2
  • information was more valuable
  • interactive media
  • large information workforce
  • information materialism
  • interconnectedness among individuals and institutions
  • special status of scientific knowledge
  • many messages and channels (4 channels -> 500 channels)
  • widely diffused information technology
24
Q

What is MODERNISM?

A

early 20th century

great society, utopian society, SIMPLE, PERFECT

25
Q

What is POSTMODERNISM?

A

society becomes fragmented, everyone worries about themselves, corporations eclipse government

26
Q

What is TOTAL GLOBALIZATION?/

A

people against globalization, make everything in America, economies are mixed in other countries

27
Q

What are THE THREE TYPES OF MEDIA?

A

mass media, personal media, telecommunication media

28
Q

What is MASS MEDIA?

A

point to multiple point communication

29
Q

What is PERSONAL MEDIA?

A

point to multiple point interpersonal communication

diary, cd player, vcr, personal computer, camcorders

30
Q

What is TELECOMMUNCATION MEDIA?

A

interpersonal point to point/multi point communication

personalized information

31
Q

What are the IMPLICATIONS OF LIVING IN A INFORMATION SOCIETY?

A 
dynamic society
hard to predict
half life shorter (of knowledge)
more time devoted to processing information
globalization = fact = not a fad
own your career, not your job
must be proficient in the process
32
Q

What is MEDIAMORPHOSIS?

A

the transformation of communication media usually brought about the complex interplay of perceived needs, competitive, and practical pressures, and social and technological innovations

OR

new emerges from older media

33
Q

What is PROPAGATION?

A

new media propagates dominant traits from earlier forms

34
Q

What is the CONVERGENCE OF MEDIA?

A

integration of media into a common technological base

35
Q

What is a DIFFUSION OF INNOVATIONS

A

two process of innovations spread in a social system

36
Q

What is DIGITAL CONVERGENCE?

A
  • all media going digital
  • networks are integrating
  • institutinos are converging
  • increasing access to information
37
Q

What are OPPERATIONAL TECHNOLOGY

A

different devices to control things

38
Q

What is CORPORATE CONVERGENCE

A

one firm buys another firm

-cheaper to buy than to innovate

39
Q

What is DEVICE CONVERGENCE

A

multiple devices are convergenced into one machine

40
Q

what are the TWO TYPES OF INNOVATIONS?

A

sustaining innovations

disruptive innovations

41
Q

What is SUSTAINING INNOVATIONS

A

innovation that makes the product better, doesn’t threaten other products in the market

42
Q

What are DISRUPTIVE INNOVATIONS?

A

new product replaces a technology/product altogether

ex: typewriter -> electric typewriter -> computer

43
Q

Who was SAFFO

A

the 30 yr rule
1st decade - lots of excitement, puzzlement, good diffusion
2nd decade - product comes out
3rd decade - taken for granted

44
Q

Who was RODGERS

A

5 critical attributes of good diffusion

  • relative advantage
  • why better?
  • compatibility
  • complexity
  • observability
  • reliability
45
Q

What was FIDLER’S SIXTH PRINCIPLE?

A

familiarity, link to the past, Just because you had something similar in the past

46
Q

What was STEVEN JOHNSON’S 10/10 RULE

A

10 years to make, 10 years to market

47
Q

What is a DIGITAL NATIVE?

A

me

someone who has been in immersed in the digital era since birth

48
Q

What is a DIGITAL IMMIGRANT?

A

old people

phase into the digital era

49
Q

What are some factors affecting diffusion

A

economic - meets needs of economy
technological - compatible with other techs.
social - acceptance
regulation - governmental support

50
Q

What is ANALOG

A

think ears

continuous variation, all information is transmitted,

51
Q

What are some ADVANTAGES OF DIGITAL

A
  • less noise
  • easier to manipulate
  • compressible
  • intelligent channels
  • integrated networks
52
Q

Who was MARSHALL MCLUHAN

A 
global village
immediate transfer of information
globe now smaller, more reachable
common experiences defined by the media]
EVERYTHING IS CONNECTED
53
Q

What are the THREE TYPES OF COMMUNICATION

A

intrapersonal - communication with yourself
interpersonal - face-to-face communication
mass communication - point to multi point, usually has a medium such as a TV

54
Q

what are the FUNCTIONS OF MASS MEDIA

A

surveillance - providing newsworthy information
correlation - interpreting information and editorializing
transmission of culture - binding people across cultures
entertainment - entertaining people w/o necessarily offering any other functional value

55
Q

Who was HAROLD LASWELL

A

who says what to whom through which

channel with the most effect

56
Q

Who were SHANNON AND WEAVER

A

Linear model

transmitter->message-> medium-> message -> receiver

SMAD 101 (2 decks)

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