Unit 1 - What Is Business? Flashcards
What is a good?
A physical product
What is a service?
An intangible item
What is a product?
The general term including goods and services
What are the benefits of business?
-
creates employment
- employed workers pay income tax, claim less benefits, are able to purchase more goods and services to stimulate economic growth
-
creates wealth
- pay workers, pay corporation tax which is used by government to pay for public services)
-
creates new products and services
- e.g. pharmaceuticals
-
can enhance a country’s reputation
- e.g. UK’s music and film industry
How many people do large businesses employ?
More than 250 people
How many people do small businesses employ?
Less than 50 people
What sort of businesses is the UK mainly made up of?
Small businesses
What do businesses do?
Production (resources converted into a product)
Transformation (conversion of inputs into outputs) - adds value
Inputs > Transformation Process (adds value) > Outputs (may be a service or good)
What is adding value?
Process of increasing the worth of resources by modifying them
What is the formula for adding value?
Adding value = selling price - cost of bought in materials, components and services
How is value added?
Through
- manufacturing the goods
- providing the service
- customer service
- branding
- after sale service
- USP
What is USP?
- Unique selling point
- feature of a product or service that allows it to be differentiated from other products
What are the Four Factors of Production?
The resources needed to turn inputs into outputs and adding value
CELL
- capital
- goods made in order to produce other goods and services e.g. machinery
- enterprise
- act of bringing all other factors of production together to create goods and services e.g. making decisions and providing finance
- land
- all the natural resources that can be used for production e.g. coal, oil, livestock
- labour
- physical and mental effort involved in production e.g. manual effort producing finished goods, individuals providing a service
What are the two types of business?
-
Business to consumer (B2C)
- sell directly to the consumer
-
Business to business (B2B)
- sell to other businesses
What are the three business sectors?
-
Primary
- extraction of raw materials from the earth
-
Secondary
- transforming/refining raw materials
-
Tertiary
- the service industry
What is an entrepreneur?
- Takes initiative
- Takes time to understand and calculate risks involved
- Make an investment to set up the business (often their own money)
- Persevere despite risks of failure
What is a mission statement?
- A qualitative statement of an organisations’ aims, describing the general purpose of the organisation
- A means of communication to key stakeholders
What is a stakeholder?
- An individual or group with a direct interest in the activities of the organisation
- Shareholders
- Employees
- Suppliers
- Customers
What is a corporate vision?
What the company aspires to be
What are aims?
- Long term plans from which a business’ objectives are derived
- Often referred to as corporate aims
- Relate to the whole business
What are objectives?
- Medium to long term goals established to coordinate the business
- Turns the mission statement into something that is more quantifiable
- Goals set to achieve overall mission
- Should be SMART
What are SMART objectives?
-
Specific
- clear and easily defined
-
Measurable
- quantifiable (able to know when completed)
-
Achievable
- must be within capabilities of business
-
Realistic
- must not conflict with other objectives
- must be achievable
-
Time bound
- based on an explicit timescale
What are the consequences of not having SMART objectives?
- May stop achieving aims, making the mission unachievable
- May demotivate workforce
- May upset stakeholders, especially shareholders
What is the relationship between mission and objectives?
- Mission statement
- Corporate aims
- Corporate objectives
- Functional objectives
What are common business objectives?
- Profit maximisation
- profits are maximised when the difference between sales revenue and total costs is greatest
- Growth
- increasing market share, sales turnover, number of outlets/business areas
- Survival
- especially in times of uncertainty
- Cash flow
- must ensure there is sufficient cash flowing in the business in order to cover expenses at any time
What are some other business objectives?
- Social and ethical objectives
- clearly evident in non-profit organisations
- often enhance reputation of the business, therefore helping to increase sales and profits
- Diversification
- spread risk by reducing dependence on a single market
- Market standing
- e.g. being seen as a leader in technology
- Meeting needs of other stakeholders
- such as customers, employees, local community
- will in turn enhance the reputation of the business
Why should businesses set objectives?
- Can be used to evaluate performance (as they are measurable and time bound)
- Provide motivation for workers
- Emphasise business priorities (what money should be spent on)
- Coordinates business activity
- Ensures the business remains focused on its mission
What is profit?
The amount of money remaining once all costs have been deducted from total revenue
What is revenue?
- The money received from sales
- Total revenue, income, sales turnover, sales revenue, turnover
What is the formula for sales revenue?
Sales revenue = selling price x output
What is the formula for total revenue?
Total revenue = price x quantity sold
What are fixed costs?
- Costs that do not change directly with output
- Will increase as the firm grows
- Examples
- rent
- loan repayment
- insurance
- salaries
- utilities
- advertising
- business rates
What are variable costs?
- Costs that change directly with output
- Examples
- raw materials
- components
- wages
- packaging
- stock
- power for production
What is the formula for variable costs?
Variable costs = cost of 1 unit x output
What are total costs?
What is the formula for total costs?
- The fixed costs and variable costs added
- Represent the total costs of production
Total costs = total fixed costs + total variable costs
What is the formula for average costs?
Average costs = total costs / output
What is the formula for profit?
Profit = total revenue - total costs
How to increase profit?
- Increase sales revenue
- Decrease costs
What is the formula for unit costs?
Unit costs = total costs / output
What is the break even point?
When ‘profit or loss’ = 0
What is the importance of profit?
- Reward
- Motivator
- Measure of success
- Guide for future investment
- Source of finance
- Attractive to all stakeholders
A business sells 1230 units for £37 each. It costs them £12 to make each unit and they have fixed costs of £990. What is the profit or loss?
Draw the table
Table:
Output: 1230
FC: 990
VC: 14,760
TC: 15,750
TR: 45,510
PorL: 29,760