Unit 1 Theories Flashcards
Who made Genre Theory?
Altman 1999
Who made Narrative Theory?
Todorov 1969
Who made Binary Opposition?
Strauss 1958
Who made Objectification of women?
Mulvey 1975
Who made the Bechdel Test?
Bechdel 1985
Who made Audience Gratification Theory?
Mcquail 1987
Who made Hypodermic Needle Theory?
Packard 1957
Who made Cultivation Theory?
Garbner and Gross 1978
Who made Moral Panic Theory?
Cohen 1972
Who made Active Audience Theory?
Gauntlet 2004
What is Genre Theory?
The theory that people consume different genres to get different pleasures
What is Narrative Theory?
The theory that a story is structured into 5 acts
What is Binary Opposition?
Shows a good and a bad side in film/tv
What is objectification of women?
The idea that women are in films for the “male gaze”
What is the Bechdel test?
A simple test to assess gender representation where two women in a film need to talk to each other about something other than a man to pass the test
What is audience gratification theory?
The idea that people watch media to satisfy their needs
What is Hypodermic needle theory?
The idea that the media inject ideas into the audiences head
What is cultivation theory?
The idea that overtime, people get desensitised to media and start to think that it is normal
What is moral panic theory?
The idea that news exaggerate stories and people get scared and believe them
What is active audience theory?
The idea that the audience know media is not true
What theory’s fit under narrative?
- Narrative theory
- Binary opposition
- Hero’s journey
- Three act structure
Which theory’s fit under genre?
- Genre theory
- Audience gratification theory
Which theory’s fit under representation?
- Objectification of women
- Bechdel test
Which theory’s fit under the media effects debate?
- Hypodermic needle theory
- Cultivation theory
- Moral panic theory
- Active audience theory
What do you talk about for regulations?
- ASA
- OFCOM
- PEGI
- BBFC
- Self regulation
What is the ASA?
Advertising standards authority regulated advertising in the UK
What is OFCOM?
Office of communications is the UK’s communications regulator which oversees broadcasting to protect audiences
What is PEGI?
Pan European Game Information is a age rating system for video games to help consumers make informed decisions about games they play
What is BBFC?
British board of film classification is the UK’s authority responsible for classifying films and TV shows to ensure they are suitable for different audiences
