Unit 1 - The Market KW Flashcards
1
Q
Brand name
A
A feature that allows consumers to identify the goods and services of a business and to differentiate them from those of competitors
2
Q
E-commerce
A
Conducting business transactions online.
3
Q
Online retailing/e-tailing
A
The retailing of goods online
4
Q
Market
A
A set of arrangements that allows buyers and sellers to communicate and trade in a particular range of goods and services
5
Q
Market share
A
The proportion of total shares in a particular market for which one or more businesses or brands are responsible.
6
Q
Mass market
A
A very large market and products with mass appeal
7
Q
Niche market
A
A smaller market, usually within a large market or industry
