Unit 1 - The Industry and Client Flashcards
What is an advertisement?
It is typically seen as a form of public promotion for a good, service, brand, or occasion.
Examples include billboards, flyers, and newspaper ads.
What is an advertising campaign?
A series of advertising with a single message and a specific objective is known as an ad campaign. For instance, a business might design a marketing strategy to achieve one of the following goals: to spread the word about a new product’s brand. to increase the sale of a good or service.A series of advertising with a single message and a specific objective is known as an ad campaign.
For instance, Skittles’ ‘Taste The Rainbow’ campaign.
What is an advertising channel?
A medium or tool used to promote a product, service, or cause and catch customers’ eyes.
Examples include video, audio, and social media.
What is print advertising?
It uses paper rather than a digital platform, reaching customers on a broad scale.
Examples include newspapers and brochures.
What is outdoor advertising?
Any form of marketing done outside to attract attention, also known as ‘out of home’ advertising.
Ex. Billboard advertising is the most often used format, but there are a variety of other possibilities, many of which now have digital components. Can also be in retail (promotions outside) to lure people in. Pizza stores ( standing outside in costumes), Bus stops, behind the bus as well.
Examples include billboards and retail promotions.
What is direct mail advertising?
An advertisement that comes in your mailbox to influence you.
Ex. (Real Estate) Calendars, (Restaurant & Fast Food) flyers, (Grocery) coupons, (Beauty & Cosmetics) business cards
Examples include calendars and flyers.
What is digital advertising?
It markets through digital platforms using the internet to reach a worldwide audience.
Ex. Websites, Social Media, Emails
Examples include websites and social media.
What is native advertising?
Paid media created to match the content of another media source.
Ex. A sponsored post
An example is a sponsored post.
What is radio/television advertising?
A category of mass marketing that can reach a national and global audience.
Ex. Live Reads, Commercials (tv/radio)
Examples include live reads and commercials.
What are commercials?
A type of advertisement broadcast on television or radio, designed to promote a product, service, or brand.
Ex. a commercial would be a television advertisement for a fast food restaurant
An example is a television advertisement for a fast food restaurant.
What is word-of-mouth advertising?
When a consumer’s interest in a company’s product is reflected in their daily dialogues.
Ex. sharing reviews or recommendations on social media, talking to friends and family about products or services, leaving reviews on websites
Examples include sharing reviews on social media.
What is an advertising budget?
The amount planned to be spent on paid promotion over a set time period.
Ex. if a local business wants to advertise their product they can decide that their max budget is no more $10,000
For example, a local business may set a max budget of $10,000.
What is a brand?
Names, trademarks, or logos used by companies to help their products stand out.
Ex. McDonalds, “I’m lovin’ it,” the big yellow M
Examples include McDonald’s and its slogan ‘I’m lovin’ it.’
What is brand image?
The general opinion and perception that customers have about a brand.
Ex. Coca-Cola: ‘Original cola’ and ‘Unique taste’, McDonald’s: Inexpensive brand that serves food quickly., Walmart: Selling goods for a lesser price.
Examples include Coca-Cola’s ‘Original cola’ and Walmart’s low prices.
What is brand awareness?
Memorable and recognizable brands.
Ex. Old navy being navy blue, no frills being yellow , H&M with the red font
Examples include Old Navy’s navy blue and H&M’s red font.
What is a brand ambassador?
An individual paid to promote and represent a company’s products or services.
Ex. Cristiano Ronaldo has been the brand ambassador for Herbalife for many years. This means that he was seen in their advertisements and he also participated in some events.
For example, Cristiano Ronaldo for Herbalife.
What is an endorsement?
The approval of a product of service by a recognizable individual. Smaller-scaled compared to brand ambassador.
What is a target audience?
A certain group companies advertise their products or services to.
For example, MTV targets teenagers.
What is product placement?
Promotion of a product in shows or movies.
An example is Coke in ‘Stranger Things.’
What is a creative brief?
A short document describing the mission, goals, difficulties, and demographics for a marketing project.
What are ad impressions?
The impression an ad has on viewers when shown, which is countable.
What is a CTA?
A marketing design to cause an immediate reaction from a consumer.
This stands for ‘Call to Action.’
What is a channel in advertising?
A path where information passes through in the form of electrical signals.
Ex. Phone calls, text messages,emails, video, social media
Examples include phone calls and social media.
What is conversion in advertising?
Getting someone to respond to your ad and perform a desired action.
Ex. Mcdonalds posts ad for a burger and it gets people to buy a burger
For example, McDonald’s ads leading to burger sales.
