Unit 1 Terms Flashcards
Rhetoric
The art of using language, especially public speaking, as a means to persuade.
Sophist
One of a class of teachers of rhetoric, philosophy, and politics in ancient Greece, especially one who
used fallacious but plausible reasoning.
Orator
A skilled and eloquent public speaker
Aristotle
(384-322 BCE), the most famous Greek scholar, defined rhetoric as the “faculty of discovering the
possible means of persuasion in reference to any subject whatever.”
Cicero
(106–43 BCE), one of the most significant rhetoricians of all time, from Romans, developed the five canons of rhetoric
Quintilian
(c. 35–95 CE) argued that public speaking was
inherently moral.
the Renaissance
helped launch a new intellectual movement.
the Medieval Period
did not see much growth in the study of public speaking
the Enlightenment,
rhetorical studies of
ancient Greece and Rome were resurrected as speakers and teachers looked to Cicero and others to
inspire defense of the new republic
Critical Thinking
The application of logical principles, rigorous standards of evidence, and careful reasoning to the
analysis and discussion of claims, beliefs, and issues.
New School
20th century, rhetoric developed as a concentrated field of study with the establishment of public speaking courses in high schools and universities.
Networking
The act of meeting new people in a business or social context.
Publicity
Advertising or other activities designed to rouse public interest in something
Leadership
A process of social influence in which one person can enlist the aid and support of others in the
accomplishment of a common task.
Orator
A skilled and eloquent public speaker
Every prospective speaker should ask:
Is there a particular cause that has personal significance for me?
If I could change something about the world, what would I choose?
If studying the art of public speaking will give me the tools to influence the world around me, how will
I use them?
Ethics
The study of principles relating to right and wrong conduct.
Active Listening
The process of attending carefully to what a speaker is saying, involves such techniques as
accurately paraphrasing the speaker’s remarks.
Open-Mindedness
Willingness to consider new and different ideas or opinions
Informative
An informative presentation enhances the knowledge or understanding of the material you present,
be it information, concepts, or ideas. The presenter assumes the role of a teacher.
Persuasive
A persuasive presentation has a clear beginning, middle, and end; uses interesting supporting
material; and changes or reinforces listeners’ feelings, ideas, or behavior.
Conflict of Interest
A situation in which someone in a position of trust, such as a lawyer, insurance adjuster, or corporate
executive, has competing professional or personal interests.
Recuse
To declare oneself disqualified to act.
Ethical
Of or relating to the accepted principles of right and wrong, especially those of some organization or
profession.