Unit 1; Setting Up a Business Flashcards
What is a business?
Businesses are organisations that provide goods or services to customers.
What are the main reasons for starting up a business?
- Financial reasons e.g making a profit
- Personal reasons e.g the independance of being their own boss
- To help others e.g charity
What are business aims?
Goals a business sets e.g to survive
What are business objectives?
A clear target that the business wants to achieve over time, an objective helps to achieve an aim. They can be used to measure the success of the business e.g to open a second shop.
What does SMART stand for?
Specific Measurable Achievable Realistic Time
What are some examples of objectives?
- Increase sales
- Survival
- Making a profit
- Customer satisfaction
- Market share
- Social objectives
What are private sector businesses?
Businesses owned by individuals and aim to make a profit e.g apple, topshop
What are public sector businesses?
Businesses owned by the government that usually provide a service rather than a product e.g police, bbc
What is the primary, secondary and the tertiary sector?
The primary sector is the first stage of production e.g farming
The second sector is where the products of the primary sector are turned into manufactured goods e.g a table as well as construction
The tertiary sector involves services rather than goods, this is where they sell the products to the public.
What is a sole trader?
The only owner of the business
What are the + of a sole trader?
\+ Owner keeps all the profit \+ Little money needed to start up \+ Financial info kept private \+ Easy and cheap to start \+ Owner makes all decisions
What are the - of a sole trader?
- Limited chance of getting a lot bigger
- If the owner dies, businesses folds
- If owner is ill, business stops running
- Difficult to get a loan
- Long hours
- Owner might not have specialist skills
- Unlimited liability
What is a partnership?
A group of 2-50 people who own a business together. All profits and contributions are shared, they all have different skills. Must sign a deed of partnerships.
What are the + of partnerships?
\+ Easy and cheap to start \+ More money can be put into the business \+ Sleeping partners \+ Workload is shared \+ Different skills \+ Financial information kept private
What are the - of partnerships?
- Profit is shared between owners
- Partners may disagree/argue
- Personal possessions may have to be sold
- Difficult to get loans
What are the + and - of private limited companies?
+ Limited liability
- More expensive/time consuming to set up
- Legally obligated to publish accounts every year
What is a franchise?
A franchise is a method of establishing a business, when an existing firm gives legal rights for someone else to use their name to sell the same products.
What are the + and - of setting up a franchise?
\+ Less risk of failure \+ Benefit from a wider marketing \+ Franchisor might provide training - Only able to sell certain products - Have to follow the franchisor's rules
What is a stakeholder?
Anyone that has an interest in the business e.g customers, suppliers, employees, local community
What is a business plan?
A business plan is an outline of what a new business will do and how it aims to do that.
What are the 4 P’s?
Product, Price, Place, Promotion
Why do businesses develop marketing strategies?
To maximise their sales
Anaylse their strengths and weaknesses
Anaylse their market
What is ‘mapping the market’?
It helps a business understand its location within the market and the market’s key features.
What is a ‘gap in the market’?
A need that isn’t being met, the business needs to move quickly to fill the gap, this could be developing a new product or just in a different place or price.
What is market research?
The action or activity of gathering information about consumers’ needs and preferences.
What is primary research?
Research that you do yourself e.g questionnaires, customer/supplier feedback, focus groups
What is secondary research?
Looking at someone else’s research e.g internet