Unit 1 - Practice Milestone Flashcards
1
Q
What is a grand strategy a company might pursue?
A
A defensive strategy
2
Q
Why is Starbucks a good example of a company that is pursuing a differentiation strategy?
A
Its customers are willing to pay premium prices because they value the atmosphere, service, quality, and brand.
3
Q
As a consultant in business planning, you are asked at a client meeting how to make a company’s strategy process complete.
A
Obtain strategy performance feedback.
4
Q
What is the purpose of forming a quality decision-making group?
A
Improving the effectiveness of decisions and outcomes
