Unit 1 Media Representations

Question 1

Define Connotation:

Answer 1

Connotation - an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

Question 2

Define Denotation?

Answer 2

the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Question 3

What does the colour red signify?

Answer 3

Danger Passion Excitement Energy

Question 4

What does the colour orange signify?

Answer 4

Fresh Youthful Creative Adventurous

Question 5

What does the colour yellow signify?

Answer 5

Optimism Cheerfulness Playfulness Happiness

Question 6

What does the colour green signify?

Answer 6

Natural Vitality Prestige Wealth

Question 7

What does the colour blue signify?

Answer 7

Communicative Trustworthiness Calming Depression/sadness

Question 8

What does the colour purple suggest?

Answer 8

Royalty Majesty Wealth

Question 9

What does the colour white suggest?

Answer 9

Purity Simplicity Innocence Minimalism

Question 10

What does the colour black suggest?

Answer 10

Sophistication Formality Luxury Adventure

Question 11

Define mise-en-scène.

Answer 11

Mise-en-scène: a French word meaning “What is put into the scene”

Question 12

Define setting

Answer 12

The place or type of surroundings where something is positioned or where an event takes place

Question 13

Define visual style

Answer 13

The visual style of something is its visible appearance.

Question 14

Define themes

Answer 14

The subject of a talk, piece of writing, exhibition, etc.; a topic. E.g. good vs evil.

Question 15

Define stereotypes

Answer 15

Stereotypes are over-generalized beliefs about a particular category of people

Question 16

Iconography

Answer 16

Iconography is the visual images and symbols used in a film (or other form of digital media)

Question 17

Hall’s theory: What is Dominant, or Preferred Reading?

Answer 17

How the producer wants the audience to view the media text.

Question 18

Halls theory: What is Oppositional Reading?

Answer 18

When the audience rejects the preferred reading, and creates their own meaning for the text.

Question 19

Halls theory: What is Negotiated Reading?

Answer 19

A compromise between the dominant and oppositional readings where the audience accepts parts of the producer’s views but have their own views on parts as well.

Question 20

Hall’s theory: What kind of factors can affect whether an audience takes the dominant, oppositional or negotiated reading?

Answer 20

Age Beliefs Culture Gender Life experience The mood at the time of viewing